Kampeni yayikulu yazachilengedwe #MyEkoDay kuchokera ku McDonald's idachitika m'mizinda yopitilira 50 ku Russia. Opitilira 2600 okhala mderali komanso anthu odzipereka a McDonald atenga nawo mbali pamipikisano yoyeretsa komanso kuyeretsa midzi yawo. Monga gawo la ntchitoyo, odzipereka adatolera zinyalala zopitirira matani 45.
Omwe adatenga nawo mbali kwambiri pa kampeni ya #MyEcoDay anali ogwira ntchito odzipereka a McDonald, oimira oyang'anira mizinda ndi mabungwe odzipereka, komanso ophunzira ndi ana asukulu. Ndizofunikira kudziwa kuti oposa 90% mwa omwe adafunsidwa adalengeza kuti asintha njira yawo yosungira zinyalala pambuyo pakuchitapo kanthu ndipo adzakhala osamala kwambiri ndi chikhalidwe cha kwawo.
Monga gawo la ntchitoyo, kampaniyo idachita mipikisano yoyeretsa mzindawo komanso yodula mitengo. Kulima ndi mtundu watsopano wa ntchito zakunja zomwe zimaphatikiza kuthamanga kwamtunda ndi kusonkhanitsa zinyalala. McDonald's adapereka nkhomaliro zaulere ndi makuponi a khofi kwa onse omwe adachita nawo mwambowu, ndipo opambana pampikisanowo adalandira mphotho zapadera.
Ntchitoyi, yomwe idayambitsidwa ndi odzipereka a McDonald's, idachitika mothandizidwa ndi oyang'anira mizinda yomwe ikutenga nawo gawo komanso zigawo za Ministries of Natural Resources and Environment. Izi ndi gawo la njira yokhazikika yapadziko lonse ya McDonald's, momwe kampaniyo ikuchepetsa kuchuluka kwa zinthu zomwe sizingabwezeretsedwenso ndikuyesetsa kukonzanso zinyalala zambiri momwe zingathere. Kampeni ya #MyEcoDay yakonzedwa kuti ikope chidwi cha anthu ku vuto la kuipitsidwa kwa chilengedwe ndipo imathandiza aliyense kutengapo gawo laling'ono koma lofunika kwambiri paukhondo wa dziko lawo.
Pozindikira kufunika kwa ntchito za maphunziro m'munda wa chitetezo chilengedwe, chaka chino kampani anapezerapo ntchito yodzipereka odzipereka ndi, kuwonjezera pa zochitika zachilengedwe odzipereka, unachitikira lotseguka Eco-maphunziro kwa ana asukulu m'mizinda kupezeka ndi ntchito zina umalimbana kufala osiyana. kusonkhanitsa zinyalala.
McDonald's ku Russia ndi padziko lonse lapansi amaika zolinga zokhumba za chitukuko chokhazikika cha bizinesi ndi chisamaliro cha anthu ndi chilengedwe. Ku Russia, kampaniyo pachaka imatumiza matani 1500 a makatoni ndi matani 4 amafuta okazinga pachaka, ndipo mafuta opitilira 500% amasamutsidwa kuti apangidwe kukhala mafuta a biodiesel. Mapulogalamu oteteza mphamvu ndi zida zotetezedwa adayambitsidwa pamanetiweki: mipope yosagwira yosagwira posamba m'manja, mafiriji omwe sagwiritsa ntchito ma hydrofluorocarbon ayikidwa.
Mu 2019, McDonald's anali woyamba pamakampani opanga zakudya ku Russia kukhazikitsa projekiti yoyeserera yosonkhanitsira padera ndikukonzanso zinyalala, kuphatikiza makapu amapepala okhala ndi zokutira zopyapyala za polyethylene mkati, zomwe m'mbuyomu zidawonedwa kuti sizingabwezeretsedwenso. Zotsatira zoyamba zikuwonetsa kufunikira kwa ntchito yayikulu yophunzitsa pakati pa anthu, kulimbikitsa chikhalidwe chakugwiritsa ntchito mwachidziwitso komanso kasamalidwe koyenera ka chilengedwe.