A McDonald adalengeza mapulani otukula bizinesi ku Russia pamsonkhano wapadziko lonse "Ecology" ku St. Mabungwe onse atsopano omwe akumangidwa ku Russia, mosalephera, adzapereka dongosolo loti zinyalala zizisunthidwa ndikusamutsidwanso kuti zibwezeretsedwe. A McDonald's akukulitsa ntchito yoyendetsa ndege yonyamula zinyalala mnyumba yomangamo ndipo akufuna kutumiza zinyalala kuti zibwezeretsenso kulikonse komwe kuli zofunikira mu 2025.
Mu Disembala 2019, a McDonald's adakhala gulu loyamba lodyera ku Russia kukhazikitsa zosungira zinyalala m'mayumba amabizinesi amaketani. Monga gawo la ntchito yoyendetsa ndege, zida zapadera zosanja zinyalala zidayikidwa m'mabizinesi 14 a McDonald ku Moscow ndi Tula, komwe zidutswa zomwe zidatumizidwa kuti zibwezeretsedwe. Kuphatikiza makapu amapepala obwezerezedwanso okhala ndi zokutira za polyethylene mkati, zomwe kale zimawoneka ngati zosatheka.
Mu 2021, ntchito yoyendetsa ndegeyo idzawonjezeredwa kukhala mabizinesi 30, mu 2022 kuchuluka kwawo kudzafika 90, ndipo pofika 2025 McDonald akufuna kukhazikitsa njira zosonkhanitsira zinyalala m'mabizinesi onse ku Russia ndikuwatumizira kukonzanso kulikonse komwe kuli zofunikira.
Kampaniyo ikuthandizira pacholinga chilichonse chachitukuko cha 17 UN, ikuthandizira kukhazikitsa ntchito ya "Ecology" yadziko lonse ku Russia ndipo imadziyambitsa ntchito yayikulu yophunzitsa pakati pa anthu, kulimbikitsa chikhalidwe chogwiritsa ntchito chikumbumtima komanso kugwiritsa ntchito zachilengedwe mwanzeru. Pozindikira kufunikira kwa mgwirizano pakati pa zoyesayesa zamabizinesi, boma komanso anthu kuti ntchito yopititsa patsogolo chitukuko chikhazikike, a McDonald adakonza gawo loti "Tisiyanitse kusonkhanitsa ndi kukonzanso zinthu: njira yoyamba yopita kuzachuma" pamsonkhano wa "Ecology" ku St. Petersburg. Woyang'anira anali wapampando wa khonsolo yaboma ya ANO "Public forum" Ecology "NS Valuev.
Chifukwa cha msonkhanowu, mgwirizano wa mgwirizano udasainidwa pakati pa a McDonald's ku Russia, a Administration of St. mapangidwe ndi kukhazikitsa mapulogalamu pantchito yosamalira zachilengedwe mothandizidwa ndi ntchito yadziko "Ecology".
“A McDonald's ndi amodzi mwamakampani ochepa omwe ku Russia komanso padziko lonse lapansi amafotokoza momveka bwino, zomwe ndizofunikira kwambiri, zolinga zakuyesa pantchito zachitukuko. Timawakwaniritsa mosalekeza, timapereka miyezo yosamalira zachilengedwe ndikuwalimbikitsa pakati pa alendo athu, ogwira ntchito, omwe amatigulitsa, ogwira nawo ntchito ndi makampani ogulitsa ndalama. Tili otsimikiza kuti bizinesi yopambana imangokula ndikusamalira tsogolo la dziko lathu lapansi, "atero a Irina Korshunova, Mtsogoleri Wamkulu wa Sustainable Development ku McDonald's Russia.
Kudzipereka kwa McDonald padziko lonse lapansi ndi 2025 ndikupanga 100% yolembera kuchokera kuzinthu zomwe zitha kusinthidwa kuti zibwezeretsenso m'mafakitale ena (mapepala, makatoni, pulasitiki, zinthu zina) kapena kuchokera kuzinthu zopangidwa kuchokera kuzinthu zosinthika (mapepala, makatoni).
Ku Russia, a McDonald's amatumiza chaka chilichonse kukonzanso matani pafupifupi 1 a makatoni ndi matani 500 amafuta oyaka, ndipo mafuta opitilira 4% amagwiritsidwa ntchito kuti akapangire mafuta a biodiesel. Mapulogalamu azosunga magetsi ndi zachitetezo adayambitsidwa pa netiweki yonse: mapampu osamba osakhudza manja ndi mayunitsi a firiji omwe sagwiritsa ntchito ma hydrofluorocarboni akhazikitsidwa. Kampaniyo ikufuna kuchepetsa kutsika kwake kwa kaboni ndi 500% pofika 75.