M'zaka ziwiri, Magnit retail network ikwaniritsa pafupifupi kufunikira kwa masamba ndi zipatso zaku Russia kudzera muzogulitsa zomwe zili m'mapangano aulimi - mapangano anthawi yayitali ndi opanga zaulimi akunyumba okhala ndi ma voliyumu otsimikizika otumizidwa.
Mu 2022, kuchuluka kwa masamba ndi zipatso zaku Russia ku masitolo a Magnit pansi pa mgwirizano waulimi kudaposa matani 340, omwe anali owerengeka ndipo adaposa zotsatira za 11 ndi 2021%. Gawo lalikulu la zinthuzo limagwera pamasamba a borscht (beets, kabichi, mbatata, kaloti). Kuonjezera apo, dzungu, mpiru, udzu winawake, komanso maapulo, mavwende ndi mbewu zina zimaperekedwa pansi pa mgwirizano waulimi.
Malinga ndi zotsatira za chaka chatha, gawo la zipatso ndi ndiwo zamasamba zomwe zimalandiridwa ndi masitolo pansi pa mgwirizano waulimi zidaposa 30% ya malonda onse azinthuzi. Mu 2023, kuchuluka kwa zoperekera pansi pazachuma kumawonjezeka mpaka matani opitilira 400, ndipo gawolo - mpaka 50%. M'chaka china, masamba ndi zipatso zaku Russia zomwe zimaperekedwa kudzera mwa agrocontacts zidzawerengera zoposa 80% za malonda, omwe ndi chandamale cha malonda ogulitsa. Chifukwa chake, Magnit akwaniritsa zosowa zazikulu zamasamba ndi zipatso kudzera muzopereka zomwe zili pansi pazaulimi.
Chinthu chofunika kwambiri pakukula kwachangu kwa zinthu pansi pa mgwirizano waulimi kudzakhala kufalikira kwa mitundu yosiyanasiyana ya ogulitsa. Pakalipano, pansi pa mgwirizano wautali, Magnit amagwirizana ndi opanga 77 apanyumba (12 mwa iwo ndi ogulitsa atsopano omwe adawonekera mu 2022). Malo ogwirizana ndi ogulitsa amaphatikizapo minda yaing'ono ndi mabizinesi akuluakulu okhala ndi mahekitala masauzande ambiri a malo aulimi. Malo opanga amapanga zigawo zambiri za Russian Federation - kuchokera ku Dagestan kum'mwera, dera la Pskov kumpoto chakumadzulo ndi dera la Novosibirsk kummawa.
Mapangano aulimi ndi alimi am'nyumba ndi mapangano anthawi yayitali operekera mbewu zamtsogolo ndi ma voliyumu okhazikika. Njirayi imalola wogulitsa kuti awonjezere kupezeka kwa katundu pa alumali ndikuwonjezera malonda ogulitsa. Opanga zaulimi, nawonso, amalandira njira yotsimikizika yogawa ndi chithandizo pamagawo onse olumikizana ndi maukonde. Mwachitsanzo, Magnit imathandizira anzawo powapatsa ndalama zogulira mbewu, feteleza, makina ndi zida, kukonza zowunikira zogulitsa m'malo osungiramo zinthu za ogulitsa kuti apewe kubweza, ndikupereka mwayi wogulitsa zinthu kunja kudzera mumayendedwe ogulitsa. . Monga gawo la chithandizo chaulimi, akatswiri azamalimi a kampaniyo amayendera mabizinesi nthawi zonse kuyambira pomwe akukonzekera kampeni yofesa mpaka kukolola ndi kusunga zinthu zosungidwa.
Evgeniy Sluchevsky, mkulu wa zaulimi ndi mafakitale a Magnit retail chain:
“Makontrakitala aulimi ndi chitsanzo choonekeratu cha mgwirizano wopindulitsa ndi alimi a m’nyumba. Chifukwa cha mgwirizano waulimi, maukonde ogulitsa amagula masamba ndi zipatso popanda amkhalapakati, omwe amakhala ndi zotsatira zabwino pamitengo, komanso amawongolera njira yonse yopangira - kuyambira kasinthasintha wa mbewu mpaka kutumiza. Chifukwa chake, tikulitsa gawoli mwachangu pogwiritsa ntchito njira yosinthika: ndife okonzeka kugwira ntchito ndi ena onse omwe ali pagulu lazinthu zogulitsira ndikupanga mgwirizano wautali womwe umalola mabwenzi kukonza limodzi chitukuko. "