Magnit, limodzi ndi osewera otsogola pamsika wa e-commerce, FMCG ndi bungwe lopanda phindu la ECR Russia, apanga malingaliro opangira ma phukusi okhazikika a ntchito za e-commerce komanso maunyolo ogulitsa pa intaneti.
Malingalirowa adapangidwa kuti athandizire kusintha kwakukulu kumayendedwe okhazikika onyamula katundu kwa ogulitsa pa intaneti ndi operekera katundu, popanda kusokoneza chitetezo ndi kuwonetsera kwazinthu zomwe zaperekedwa. Muyezo watsopanowu cholinga chake ndi kuthandiza osewera m'mafakitale kusankha ma CD omwe amagwira ntchito omwe ali ndi vuto lochepa la chilengedwe komanso kuchepetsa zinyalala. Panthawi imodzimodziyo, malingalirowa ndi chida chodzifunira chodziyesa okha komanso kudzilamulira okha kwa makampani omwe ali ndi chidwi pa malonda a pa intaneti.
Malingalirowa akupereka kugawikana kwa ma CD m'magulu atatu a "kuwala kwamagalimoto": "njira yabwino kwambiri" (malo obiriwira), "chovomerezeka" (malo achikasu), "omwe akuyenera kupewa" (malo ofiira). Masanjidwewo amakhudza magulu onse akuluakulu azonyamula (mabokosi, zikwama, filimu, zokutira, ndi zina zotero), kupatula zomwe zingagwiritsidwenso ntchito (zikwama zonyamula katundu). Mwachitsanzo, matumba a polyethylene otsika kwambiri (LDPE) amatengedwa ngati ma CD omwe amakonda, ndipo kugwiritsa ntchito maenvulopu a mapepala ansanjika ziwiri kapena zinthu zokhala ndi zowonjezera zowonongeka za oxo kuyenera kupewedwa chifukwa chakulephera kusinthidwanso.
Popanga muyezo, kuthekera kopanga zonyamula kuchokera kuzinthu zongowonjezedwanso, kugwiritsa ntchito zinthu zobwezerezedwanso popanga, kumasuka kwakusanja ndi magawo ena adaganiziridwa. Chifukwa chake, chodzaza pulasitiki cha thovu chimayikidwa m'dera lofiyira, ngakhale kuli kotheka kukonzansonso: palibe zida zokwanira zogwirira ntchito, ndipo ndizosatheka kugwiritsa ntchito zida zachiwiri popanga. Chifukwa chake, pakulongedza katundu wosalimba, chisankho chabwino chingakhale kugwiritsa ntchito kraft paper filler.
Magnit pamaoda apaintaneti, komanso m'masitolo ogulitsa, amagwiritsa ntchito kale zolongedza zomwe zimagwirizana ndi "green" standard.
Nadezhda Galaktionova, Mtsogoleri wa Sustainability wa Magnit retail chain:
Magnit akugwira nawo ntchito zochepetsera pulasitiki ndi mapepala. Tikufuna kukhudza mbali zonse zamakampani, kuphatikiza njira zogulitsira zakunja ndi zapaintaneti, zokhala ndi mayankho obiriwira, chifukwa chake timathandizira kukhazikitsidwa kwa malingaliro opangira ma mayendedwe okhazikika pamalonda a e-commerce. Tikukamba za matumba apulasitiki, omwe nthawi zambiri amakumana ndi ogula popereka katundu. Ku Russia konse, m'masitolo achikale komanso ntchito yathu ya Magnit Delivery, timagwiritsa ntchito kale zopaka zomwe zili ndi pulasitiki yokonzedwanso. Chifukwa chake, zikwama zathu ndi 35% zokonzedwanso. Monga kampani yodalirika, ndi Sustainability Strategy yathu, tikufuna kukhala oyimira mwamphamvu pakuyika kokhazikika. ”