Lorenz Snack-World ndi kampani yodziyimira payokha yomwe ili ndi mabanja, m'modzi mwa atsogoleri pamsika waku Europe. Amapanga ndi kugulitsa tchipisi, mapesi amchere ndi ma pretzels, ma extruder, crackers ndi mtedza m'maiko opitilira 80 padziko lonse lapansi. Pafupifupi antchito 2400 ku ofesi yayikulu ku Neu-Isenburg (pafupi ndi Frankfurt) ndi mabungwe ku Germany, Austria, Poland ndi Russia amathandizira pakukula kwamtunduwu.
Kampaniyo idayamba mu 1889, pomwe woyambitsa wake Hermann Balsen adalandira ufulu ku fakitale ya Fabrikgeschäft englische Cakes und Biscuits. Anatcha kampani yatsopanoyo Hannoversche Cakesfabrik H. Bahlsen. Poyamba, ntchito yomangayi inkagwiritsa ntchito anthu khumi okha.
Kumayambiriro kwa zaka za m'ma XNUMX, fakitale idakhazikitsa mzere woyamba wazolongedza ku Europe.
Mu 1919 fakitale inaperekedwa kwa ana a Hermann Balsen: Hans, Werner ndi Klaus. Gulu la atsogoleri achichepere lidachita kukonzanso ndikukonzanso kampaniyo. Panthawiyi, zokhwasula-khwasula zamchere zikukhala zotchuka pamzere wazinthu.
Mu 1935 kampaniyo idayamba kupanga timitengo ta Salzletten kuchokera ku Balsen (lero - timitengo tapamwamba ta Saltletts). Chinsinsi chawo chinabweretsedwa ndi Klaus Balsen kuchokera paulendo wake wopita ku USA.
Mu 1951, fakitale idayambitsa kupanga tchipisi koyamba ku Europe! Panthawiyi, tchipisi tikupeza kutchuka kwambiri m'mayiko aku Europe (kuphatikiza ndi kukhalapo kwa asitikali aku America). Katswiri waku Germany Heinz Flessner amakhazikitsa Flessner KG ku Neu-Isenburg ndikupatsa Asitikali aku US tchipisi toyamba kuchokera ku Germany.
Mu 1963, fakitale ikupereka zida zoyambirira zokhotakhota ErdnußLocken pamsika waku Germany! Zakudya zokoma izi zakhala zikugulitsidwa ku France kuyambira 1960 pansi pa mtundu wa Curly.
Chifukwa cha kugulidwa kwa magawo mu kampani ya Hamburg "Liebelt", kuchuluka kwa kampaniyo kumawonjezeka, ndipo mtedza umapezeka mmenemo.
Mu 1964, Hermann Balsen Factory amagula magawo ku Flessner KG ku Neu-Isenburg ndikugulitsa zinthu zake pansi pa dzina lake.
Mu 1968 kampaniyo idatsegula fakitale yamakono kwambiri ku Europe ku Neunburg, Germany.
Pofuna kukwaniritsa kufunikira kwa tchipisi ta mbatata, fakitale yachiwiri inamangidwa mu 1972 ku Hankensbüttel, Germany.
Mu 1974-75, ana a Werner Balsen, Lorenz ndi Werner, analowa kampani.
1985 Balsen amapeza magawo otsala a Flessner.
Mu 1992, kampaniyo idapeza wopanga zokhwasula-khwasula waku Poland Unimarex, pomwe Balsen adayamba kupanga ndalama zake m'misika yomwe ikukula ku Eastern ndi Southern Europe.
M'chaka chomwechi, kampaniyo inayambitsa kupanga Crunchips, yomwe kampaniyo imatchulabe kuti chizindikirochi ndichofunika kwambiri.
Mu 1993, Balsen Group of Companies idasintha mawonekedwe ake ndikupanga magawo awiri: Maswiti ndi Zokhwasula-khwasula. Kampani yopanga zokhwasula-khwasula imagwira ntchito palokha pansi pa dzina lake: Bahlsen Picanterie.
M'chaka chomwecho, NicNac's idakhazikitsidwa, mtundu woyamba wodziyimira pawokha pamsika wa mtedza.
Mu 1999, malonda akamwe zoziziritsa kukhosi adalandira ufulu wodzilamulira: kampani yodziyimira payokha "Lorenz Bahlsen Snack-Group" idawoneka ndi likulu ku Neu-Isenburg, Germany.
Mu 2001, logo ya Bahlsen Picanterie idasinthidwa ndi logo ya Lorenz Snack-World.
Gawo la malonda ndi malonda limatsegulidwa ku Austria, lomwe limagwirizanitsa ntchito za kampani osati ku Austria kokha, komanso ku Balkan. Ofesi ya kampaniyi ili ku Klagenfurt.
Mu 2003 Salzletten adatchedwanso Saltletts. Lorenz Snack-World imabweretsa mtundu watsopano wa ambulera, pomwe zinthu zatsopano zimayambitsidwa, monga timitengo ta ma sesame a Saltletts.
Mu 2006, chizindikiro chatsopano chamakono cha Lorenz Snack-World chinapangidwa, chomwe, monga kale, chimagwiritsa ntchito font yolembedwa pamanja, kutsindika kupitiriza ndi udindo wa mwiniwake wa kampani Lorenz Balsen pa khalidwe lazinthu zonse.
M’chaka chomwecho, kupanga kunatsegulidwa pafakitale yatsopano yamakono ku Stanowice, Poland. Kupeza kwa Polsnack kunalimbitsa malo a Lorenz Snack-World pamsika wazakudya zaku Poland.
Ntchito zamalonda ku Russia zikukula ndi kutsegulidwa ku St. Petersburg kwa Lorenz Snack-World Russia, gawo la malonda ndi malonda a Lorenz Snack-World.
Tsopano kampaniyo imapanga zokhwasula-khwasula zamchere ku Russia - pretzels ndi timitengo. Akukonzekeranso kukhazikitsa tchipisi ta mbatata mu 2021.