Mu 2023, chomera chachikulu kwambiri cha ku France, Wee Fry, chidakondwerera zaka zake zisanu. Pa mbiri yake yayifupi kwambiri, kampaniyo yakwanitsa kupeza zotsatira zabwino kwambiri: kuyambira pachiyambi, yakhazikitsa kupanga chinthu chomwe sichili chotsika kwambiri pa zomwe atsogoleri a dziko lapansi akwaniritsa, yapanga mbale yosayina ya malo odyera zakudya. zapakhomo kwathunthu, ndipo zasamutsira katundu wochokera kunja. Tikumbukenso: mmbuyo mu 2017, 94% ya French fries ankadya ku Russia anachokera kunja.
Koma chofunika kwambiri, chomeracho chinapereka chilimbikitso champhamvu pakukula kwa mbatata m'madera ambiri aku Russia. Sizongochitika mwangozi kuti anthu ogwira ntchito zamabizinesi, omwe adasonkhana mu Ogasiti ku International Potato Field Day m'chigawo cha Kostroma, adagwirizana pamodzi adatcha wamkulu wabizinesi Sergei Marchenko munthu wazaka.
- Sergey Sergeevich, chomera cha Wee Fry chakhala chikupanga fries ya ku France kuyambira pachiyambi cha ntchito zake motsatira miyezo ya opanga opanga padziko lonse lapansi. Koma tsopano mukupanga zinthu zamabizinesi aku Russia. Kodi kwakhala kosavuta kugwira ntchito?
- Chakudya chofulumira chapadziko lonse lapansi chidachoka pamsika wathu, koma omwe adalowa m'malo awo adasunga zofunikira zomwezo zogulira zokazinga zaku France. Udzu wa mbatata uyenera kukhala wautali wina, wa kukoma koyenera, ndipo usakhale ndi zolakwika zakunja ... Pali magawo ambiri, amasonyezedwa muzolemba zamapangano, ndipo timayang'anitsitsa kukwaniritsidwa kwa zinthu zonse.
Ola lililonse, ntchito yabwino ya chomera cha Wee Fry imatenga zitsanzo zamalonda kuchokera pamzerewu kuti awone ngati ikukwaniritsa miyezo yamakasitomala athu. Ngati kuphwanya kwazindikirika, timachotsa batch, kuyimitsa mzere, ndikuwunikanso zopangira. Koma izi zimachitika kawirikawiri; tili ndi zida zapamwamba kwambiri. Poyambirira, ndalama zazikulu kwambiri zidapangidwa posankha makina owoneka bwino, kuwotcha ndi kuzizira. Mpaka February 2022, ogulitsa mzere wathu mobwerezabwereza adabweretsa zokazinga zaku France zomwe zidapangidwa m'fakitale yathu kumalo owunikira ku Europe, ndipo sizinali zotsika kuposa zomwe zidatsogola padziko lonse lapansi (The Big Three).
Maonekedwe apamwamba azinthu zathu amasonyezanso kuti tagwira ntchito yambiri ndi ogulitsa zipangizo.
- Tiuzeni zambiri za momwe mbewuyo imaperekera zida zopangira?
- Kampaniyo ili ndi famu yake m'chigawo cha Tambov, koma gawo laling'ono lazinthu zopangira zimabzalidwa kumeneko - pafupifupi matani 16, pamene chosowa chamakono ndi matani 240 pachaka. Timagula mbatata zambiri kuchokera kwa alimi omwe akugwira ntchito ndi mbewuyo pansi pa mgwirizano.
Tili ndi dziwe la ogulitsa, makamaka mbatata zimachokera kudera la Lipetsk (kumene kuli bizinesi) ndi madera oyandikana nawo. Utali wozungulira wapakati ndi 350 km kuchokera ku mbewu. Koma pali abwenzi m'madera akutali: Bryansk (600 Km), zigawo Astrakhan (pansi 1000 Km), mu Stavropol Territory (pafupifupi 1000 Km).
- Kodi zimachitika kuti chomera chikukumana ndi kusowa kwa zipangizo?
- Ntchito yathu yopambana ndi ogulitsa pazaka zisanu zapitazi yapangitsa kuti tsopano tili ndi anthu ambiri omwe akufuna kulima mbatata kuposa momwe tingafunire. Zachidziwikire, izi zimathandizidwanso ndi msika: m'zaka zaposachedwa, mitengo ya mbatata ya tebulo sinakondweretse opanga, pomwe kukhalapo kwa mgwirizano ndi purosesa kumatsimikizira ndalama zomwe zikuyembekezeka.
- Kodi mukukonzekera kuwonjezera gulu lanu la ogulitsa?
- Tikugwira ntchito kuti titsegule mzere wachiwiri wopanga. Ndalama zogulira zida zatsopano zimafika pafupifupi ma ruble 14 biliyoni. Njirayi ndi yovuta kwambiri, tiyenera kulimbana ndi ogulitsa pagawo lililonse, chifukwa zida zambiri zagwera pansi pa zilango zosiyanasiyana, tikuyang'ana njira zowagonjetsa. Tikukhulupirira kuti tidzapambana, ndipo zonse zofunika zidzafika kokwanira koyambirira kwa chaka chamawa ku msonkhano, ndipo pofika kugwa tidzatha kupanga zoyambira.
Kukhazikitsidwa kwa mzere wachiwiri kudzakulitsa mphamvu ya mbewuyo mpaka matani 500 azinthu zopangira pachaka. Kuti tithane ndi vuto lopatsa bizinesi mbatata, choyamba titembenukira kwa omwe timagwira nawo nthawi zonse ndikuganizira zomwe angathe kuti awonjezere kupanga. Kwa voliyumu yotsalayo (mpaka kumapeto kwa 2023 ndizovuta kunena zomwe zidzakhale) tidzayitanitsa mgwirizano kwa omwe akufuna kuyesa dzanja lawo kwa nthawi yoyamba.
Zomwe timasankha posankha ogulitsa ndizokhazikika: famuyo iyenera kukhala ndi zida zofunikira zokulira ndi kukolola; Zida zothirira (100% ya dera pansi pa mbatata); kusungirako zamakono kwa voliyumu yonse ya zokolola, popeza katundu wathu wa m'munda amangokhala miyezi 2,5 (August, September ndi masiku 10 a October).
Ndipo popeza mbewuyo imalipira mayendedwe a mbatata, timayika patsogolo mabizinesi aulimi apafupi.
- Kodi mwakhutitsidwa ndi mtundu wa zopangira mu 2023?
- M'dzinja, mbatata zonse zimakhala zabwino. Mavuto amayamba pambuyo pake, panthawi yapakati komanso mochedwa yosungirako, osati kwa ife. Koma timavomereza kuti tizikonza zinthu zokhazo zomwe zimakwaniritsa zomwe zafotokozedwa m'makontrakitala.
Kusintha kokha chaka chino ndikuti tawonjezera kukula kwa kagawo kakang'ono: timagula mbatata za 50+ caliber (osati 40+, monga nyengo yatha), koma timalipiranso zambiri pazopangira zotere kuposa zomwe tagwirizana kale.
- Mitundu ya mbatata yapadera imagwiritsidwa ntchito popanga zokazinga; mpaka posachedwapa, mitundu yotere idaperekedwa ndi kusankha kwakunja. Chaka chino, pali nkhani zambiri zokhuza kuthekera kwa magawo ogula mbewu kuchokera kunja. Kodi mukuwopa mavuto mbali iyi?
- Ndinayamba kugwira ntchito mu ntchitoyi zaka zoposa 10 zapitazo, kale lisanayambe bizinesiyo. Ndipo kuyambira masiku oyambirira adadalira chitukuko cha mbewu. Tsopano ndine wonyadira kuti mbewuyo ili ndi mbewu zomwe zimalimidwa m'malo mwake kuti zigwirizane ndi zosowa zake.
Inali ntchito yovuta. Zaka ziwiri zapitazo, ife ankaitanitsa oposa zikwi zisanu matani a mbewu, koma chaka chatha buku la imports anatsika kwa matani 140, ndiyeno ife tinali kulankhula kokha za kotunga mitundu yatsopano.
Tsopano zosowa za mbewu (potengera kuyitanidwa kwa mzere wachiwiri wopanga) mbewu zamagulu onse - kuchokera ku test chubu kupita ku osankhika - zaphimbidwa kwathunthu.
Nthawi yomweyo, ndife omasuka ku malingaliro ochokera kwa obereketsa aku Russia; chaka chino tidatenga mitundu ingapo yapakhomo kuti tiyesedwe (Vostorg, Varyag, Favorit), ndipo ngati igwera m'magawo omwe timafunikira pokonza zokazinga komanso nthawi yomweyo. kukhala ndi ubwino pa zokolola ndi kusunga kwa nthawi yaitali, tidzakula mitundu iyi. Kafukufuku wokhudza iwo akupitirirabe; kuti tipange chisankho timafunikira deta yathu pa zokolola zawo ndi kusunga khalidwe lawo.
- Kodi omwe amagula zinthu zanu ndi malo odyera othamanga?
- 65% ya zokazinga za ku France zochokera ku Wee Fry zimapita kumalo odyera a Big Three fast foods, ena onse amapita kumabizinesi ogulitsa chakudya (ogulitsa katundu wa pizzerias waku Russia, ma cafes ndi malo odyera osiyanasiyana), komanso maunyolo ogulitsa.
- Malinga ndi zomwe mwawona, kufunikira kwa ma fries aku France kukuwonjezeka?
- Madera onse akuwonetsa kukula kokhazikika kwa kuchuluka kwa anthu omwe amamwa, osachepera 10% pachaka. Malo atsopano operekera zakudya pagulu akutsegulidwa mosalekeza mdziko muno. Ndipo izi zili choncho ngakhale kuti eni ake amakumana ndi zovuta zambiri pankhani ya zida zamagetsi (ndizovuta kupeza zokazinga zatsopano zamafakitale, mwachitsanzo).
Tikuwona kuti anthu amadya kwambiri fries ya ku France chaka chilichonse, izi zikuwonekera pakukula kwa msika wa Russia, ndipo chikhalidwe chomwecho chikupitirizabe padziko lonse lapansi. Chifukwa chiyani? Fries za ku France zimatsimikiziridwa kukhala zokoma, zokhutiritsa, komanso zogwirizana ndi moyo wamakono. Anthu ambiri amaona kuti n’zosavuta kupita kumalo odyera kukadyera kapena kuyitanitsa chakudya chophikidwa kale m’nyumba mwawo kusiyana ndi kuthera nthawi yogula, kuchapa, ndi kuyeretsa. Chifukwa chake kuchuluka kwa kufunikira kwa zinthu zosinthidwa nthawi zonse, osati zamafuta aku France okha.
- Kuphatikiza pa zokazinga za ku France, mumapanga ma wedges a mbatata. Osati kale kwambiri, zokazinga za mbatata zidawonekera mu assortment. Kodi maudindo awa akufunika?
- Wedges amapanga pafupifupi 10% ya zomwe timapanga pamwezi. Anthu ngati mbatata zamtundu wakudziko, gawo lazogulitsa likukulirakulira, ndipo poyankha tikuwonjezera kuchuluka kwa zopanga.
Zakudya zokazinga za mbatata ndi chinthu chatsopano; tidayesetsa kubweretsa chinthu chosangalatsa chotere pamzere wathu ndikutulutsa ochepa opangidwa kuchokera kuzinthu zaku Egypt. Zomwe zidachitikazi zidakhala zopambana; lero chinthuchi chawonekera pazakudya zama burger ndi malo odyera am'misewu m'mizinda yayikulu. Tsopano tikuwona kuthekera kokulitsa zopangira ku Russia kuti tichepetse ndalama zopangira.
Mbatata ndi mbewu kotero kuti ikatentha, ndi bwino; kutentha sikuyenera kutsika pansi pa +20 ° C nthawi yakukula; dera la Astrakhan ndilabwino pamikhalidwe iyi. Akatswiri athu achita kale kulima kwa mayesero, adalandira zotsatira zabwino ndipo ali okonzeka kupitiriza kugwira ntchito, makamaka popeza Unduna wa Zaulimi wachigawo umatipatsa chithandizo chonse chofunikira.
- Kukonza mbatata kumaphatikizapo zinyalala zambiri. Kodi mumadula bwanji ndalama?
- Momwemo, tikufuna kukhazikitsa mzere wopanga ma flakes a mbatata, koma masiku ano ndizosatheka kuitanitsa zida za ku Europe. Tikuyang'ana njira ina, koma izi zingatenge zaka zingapo. Njira ina yowonjezeretsa kupanga kwathu ndikuyika mzere wopanga zikondamoyo za mbatata (hash browns). Tikukambirana ndi angapo ogulitsa zida izi. Tikukhulupirira kuti padzakhala zotsatira. Pakalipano, timatumiza zipangizo zosavomerezeka (zodula, ma tubers ang'onoang'ono, ndi zina zotero) kumafamu kuti azidyetsa ziweto.
- Mumapanga pafupifupi matani 100 zikwi za fries zaku France pachaka. Kodi izi ndizokwanira kupereka msika waku Russia?
- Pambuyo pa kutumizidwa kwa mzere wachiwiri, chomeracho chidzatulutsa matani pafupifupi 220 pachaka, ndipo tikuyembekeza kukwaniritsa zosowa za msika wapakhomo.
Tsopano zina mwazinthuzo zimatumizidwa ku Russia kuchokera ku Turkey, United Arab Emirates, ndi zina zotero. Tsoka ilo, fries izi si zapamwamba. Mwachitsanzo, mayiko achiarabu amaitanitsa mankhwala okazinga mu mafuta a kanjedza (timagwiritsa ntchito mafuta a mpendadzuwa okha).
- Kodi chomeracho chimalandira thandizo kuchokera ku boma? Mwina njira zowonjezera zikufunika kuti bizinesiyo ikule?
“Timayamikira kwambiri thandizo limene boma limapereka kwa ife. Chomeracho chimagwiritsa ntchito ngongole zomwe amakonda. Komanso, akuluakulu aboma pachaka amapereka chithandizo kwa alimi a mbatata kuti apititse patsogolo kukonzanso nthaka, kumanga malo osungira mbatata, ndi kugula mbewu zapamwamba, ndipo izi ndizofunika kwambiri kwa ife. Tikukhulupirira kuti njira zothandizira izi zipitilira.
Ngati tilankhula za zomwe zikusowa, ndimakhala ndi chidwi ndi mayendedwe. Opanga zinthu zapakhomo amafunikiradi ndalama zothandizira kunyamula katundu, makamaka m'dziko muno. Russia ili ndi gawo lalikulu, pomwe kutumiza katundu, titi, kuchokera kudera la Lipetsk kupita ku Novosibirsk kumawononga ma ruble opitilira theka la miliyoni, ndipo izi zimakakamiza mabizinesi omwe akufuna kugula zinthu zathu kuti ayang'ane anzawo m'maiko oyandikana nawo.
Ndikufunanso kuti boma likhalebe ndi mipikisano yofanana kwa onse omwe akuchita nawo msika - apakhomo ndi akunja. Tsopano, ngati tipereka ma fries aku France ku Turkey, kasitomala wathu mdziko muno amalipira 14,5%. Komanso, ngati zinthu zotere zimagulitsidwa kuchokera ku Turkey kupita ku Russia, mtengo wake ndi 10% yokha. Ntchito zaparity zingatithandize kuti tizidzidalira kwambiri.
- Makampani angapo aku Russia chaka chino adalengeza kuti akufuna kutsegula mabizinesi awo kuti apange zokazinga zaku France. Kodi makampaniwa akukumana ndi nthawi yochuluka?
- Dziko siliyima, osewera atsopano akuwonekera pamsika wokongola, palibe zachilendo mu izi.
M'tsogolomu, tidzakumana ndi kufunikira kofulumira kwambiri kutumiza fries za ku France, koma kupambana kwa njira iyi sikungatheke popanda thandizo la boma. Padzafunika ndalama zothandizira kunyamula katundu panyanja. Koma pakadali pano iyi si nkhani yofunikira, choyamba, tiyenera kupereka msika waku Russia.
- Zina mwazinthu zanu zikutumizidwa kale kunja. Ndi mayiko ati omwe mumacheza nawo?
- Njira zazikulu zotumizira ndi mayiko a CIS: Kazakhstan, Uzbekistan, Belarus. Anthu oyandikana nawo nyumba amayamikira kwambiri zinthu zomwe amapatsidwa, ndipo tikuwonanso kuwonjezeka kwa zakudya zokazinga za ku France m'mayikowa. Koma kugwira ntchito yopanga zogulitsa kunja sikophweka, apa tikubwereranso ku zovuta za kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe kake Russia idavutika ndi zotsatira za vuto la mafuta.
Mwachibadwa, tikuyembekeza kuti m'tsogolomu tidzayamba kutumiza kumisika ina, koma ndi mofulumira kwambiri kuti tikambirane za izi.