Matani XNUMX a mbatata zaku Scottish amatumizidwa ku Russia ndi PepsiCo Corporation ndi chilolezo cha boma la Scottish, malinga ndi portal Potatoes News.
Monga gawo la mgwirizano ndi Saltire Seed, mbatata iyenera kutumizidwa pagulu la magalimoto 100 m'masiku angapo otsatira ndikukafika pamsika waku Russia. Mgwirizanowu ukuyembekezeka kukhala wokwana £600. Kutumiza kunja kumabwera panthawi yomwe makampani ambiri asiya malonda awo ku Russia, ndipo PepsiCo mwiniwake wayimitsa kugulitsa kwa Pepsi-Cola ndi zakumwa zina. Komabe, PepsiCo idaumiriza kuti mgwirizano wa mbatata udutse, ndipo boma la Scottish likuwongolera izi popereka zilembo zofunikira ndi ziphaso.
Mbatata za Scotch poyambirira zimayenera kuperekedwa panyanja, koma oyendetsa sitimayo adawona kuti zingakhale zovuta kupeza zombo zoyendera madoko aku Russia, motero dongosololo linasinthidwa.
Zochita za PepsiCo zidadzudzulidwa ndi anthu aku Europe, koma wolankhulira kampaniyo adayankha motere: "Monga kampani yazakudya ndi zakumwa, tikuyenera kukhalabe okhulupirika pazantchito yathu yothandiza anthu, chifukwa chake tikupitilizabe kuthandizira 40 yaku Russia. alimi omwe akutenga nawo gawo pantchito yathu yogulitsira zinthu pomwe akukumana ndi zovuta zazikulu. ”
Tim Halliwell, CEO wa Saltire Seed yochokera ku Aberdeen, adatetezanso mgwirizanowu, ponena kuti kugawa kwa mbatata sikungatheke mosavuta: kukonzekera ndikumvetsetsa zofunikira pamsika uliwonse.