Ogulitsa mbatata zopangira tchipisi ta Lay amaliza ntchito yofesa masika. Nyengo yaulimi iyi, kufesa kunachitika kudera la mahekitala pafupifupi 19 (11% kuposa mu 2020); minda yopitilira 70 kuchokera kumadera 18 a Russia, komanso ochokera ku Kazakhstan, amalima mbatata ku PepsiCo. Kampaniyo ikukonzekera kusonkhanitsa ndi kukonza matani oposa 500 a mbewu mu 2021 (mu 2020 chiwerengerochi chinali pafupifupi matani 470 zikwi) kwa mafakitale awiri a PepsiCo, omwe ali m'madera a Moscow (Kashira) ndi Rostov (Azov). Chaka chatha, PepsiCo idayamba kumanga malo opangira zokhwasula-khwasula ku Novosibirsk; ndalama zoguliramo zidzakhala zoposa ma ruble 12 biliyoni. Kumapeto kwa chilimwe cha 2021, akukonzekera kukhazikitsa malo osungiramo mbatata okhala ndi matani pafupifupi 50, omwe adzalandira zokolola kuchokera kwa alimi am'deralo kuti apitirize kukonza pambuyo pokhazikitsa mizere yopangira.
Chaka chino, madera ambiri adakumana ndi nyengo yozizira komanso yamvula, ndipo nyengo yobzala idasinthidwa ndi masabata 1-2. Komabe, chifukwa chakuti ogulitsa kampaniyo amagwiritsa ntchito ukadaulo wapamwamba wolima, kukolola kumayembekezeredwa pa nthawi yake.
Mwachitsanzo, ku Krasnodar Territory, kuti athe kukolola koyambirira, kwa zaka zisanu zapitazi, opanga zaulimi akhala akugwiritsa ntchito zofunda zopanda nsalu, zomwe zimawalola kupeza mphukira zoyambirira ndikukolola masiku 10 m'mbuyomu kuposa momwe adakulira. luso. Oyang'anira zaulimi a PepsiCo adayamba kudziwa lusoli ku Germany ndikuligwiritsa ntchito pakati pa ogulitsa aku Russia. Chaka chino, luso lofananalo likugwiritsidwa ntchito pa malo okwana mahekitala 50. Chophimbachi chimagwiritsidwa ntchito kwa zaka 2-3, kenako chimasinthidwa kukhala zida zachiwiri, zomwe zimapewa zinyalala zomwe zimagwiritsidwa ntchito m'mafamu.
Ku Astrakhan, m'modzi mwa opanga zaulimi amagwiritsa ntchito ukadaulo wina - kumera mbatata musanabzale ndikubzala ma tubers ndi mphukira pogwiritsa ntchito zida zapadera.
Ena mwa ogulitsa a PepsiCo amagwiritsa ntchito kubzala mbatata mu kasupe m'nthaka zopangidwa ndi kugwa, zomwe zimafulumizitsa kubzala kwa masika ndi kutentha koyambirira kwa zitunda m'malo omwe ali pachiwopsezo chachikulu. Ukadaulowu umagwiritsidwa ntchito kale pafupifupi 20% yamadera onse omwe anzawo a PepsiCo amagwiritsa ntchito polima mbatata.
Njira zonse ndi matekinoloje omwe amagwiritsidwa ntchito zimapangitsa kuti athe kupeza zokolola zambiri za mbatata. Kampaniyo yakhala ikugwira ntchito ndi ogulitsa mbatata kuyambira 1996, ndikuyambitsa njira zabwino zowonjezerera zokolola ndikupulumutsa zachilengedwe. Zina mwa njira zomwe zimagwiritsidwa ntchito pogwira ntchito ndi ogulitsa: makontrakitala a nthawi yayitali ndi kupititsa patsogolo zokolola zamtsogolo; thandizo pogula zipangizo zaulimi zofunika; kuyika ndalama m'malo osungiramo masamba amakono kuti asunge mbewu ndikuchepetsa kutayika; kupatsa othandizana nawo mbewu zapamwamba kwambiri komanso kukhazikika kwa mbewu (kuyambira 2018, mbewu zakula pafupifupi ku Russia), kufunsira thandizo kwa ogulitsa ndi gulu lathu la akatswiri azachuma omwe adalandira maphunziro apamwamba komanso othandiza ku Russia ndi kunja.
Mu Epulo 2021, PepsiCo idalengeza kuti pofika mchaka cha 2030, monga gawo la polojekiti ya PepsiCo+, ikukonzekera kukhazikitsa ulimi wokhazikika pamahekitala pafupifupi 3 miliyoni omwe amagwiritsidwa ntchito ndi ma suppliers akampani padziko lonse lapansi. Chifukwa cha njirazi, kampaniyo ikukonzekera kuchepetsa mpweya woipa wa carbon dioxide ndi matani osachepera 10 miliyoni pazaka 3. PepsiCo ipezanso 100% yazinthu zake zaulimi kuchokera kumagwero odalirika ndipo yadzipereka kuthandiza anthu opitilira 250 omwe akugwira ntchito zaulimi padziko lonse lapansi.
Ku Russia, 100% yazinthu zopangira tchipisi ta mbatata zatsimikiziridwa kale ndi pulogalamu yokhazikika yaulimi. Pakati pa ogulitsa zinthu zaku Russia, kampaniyo imalimbikitsa njira zaulimi wokonzanso zomwe zimatsata mosamala nthaka (mwachitsanzo, posintha kasinthasintha wa mbewu) komanso kugwiritsa ntchito feteleza "wobiriwira". Kampaniyo imachita kafukufuku ndikuyika njira ya "Smart" CropTrack yoyendetsera ulimi wothirira m'mafamu a mbatata kuti apulumutse madzi. M'zaka 15 zokha, kampaniyo yayika ndalama zoposa $50 miliyoni mu pulogalamu yachitukuko ya othandizira a Agricultural Industry Leaders.