Ogulitsa katundu akupitiriza kuyesa kukambirana zilango zofanana ndi maunyolo. Tsopano akufuna kuphatikizira m'mapanganowo "chindapusa chophatikizidwira", malinga ndi zomwe mbali zonse ziwiri zizikhala ndi udindo wophwanya zofanana. Koma maukondewa akuwopa kuti kufunafuna zifukwa zatsopano zolangirira kumangowonjezera kutsutsana pakati pa omwe akuchita nawo msika.
Ndi pempho lowonjezera mapangano operekera ndi "chindapusa chophatikizika", a Rusprodsoyuz Association (amagwirizanitsa Makfu, Tsaritsyno, Beluga Gulu, ndi zina zotero) adadandaula ku Commission for the Application of the Code of Good Practices (KDP, mwaufulu) imayang'anira ubale. pakati pa ogulitsa ndi ma network). Monga momwe mkulu wa Rusprodsoyuz wotchedwa Dmitry Vostrikov amanenera, ngati titachoka ku tanthauzo la chiwongoladzanja ngati chilimbikitso chotsatira maudindo, ndiye kuti chiyenera kukhala chapakati komanso chofanana: ndiye kuti onse awiri adzagwira ntchito pazochitika zamkati. “Mwachitsanzo, galimotoyo inafika pamalo ogawa zinthu panthaŵi yake, koma inaima pamzere kwa maola XNUMX. Kuchedwa kwa nkhaniyi kunali chifukwa cha kulakwa kwa maukonde a malonda, koma pansi pa mgwirizano, pamene palibe udindo uliwonse, wogulitsa adzalipira chindapusa cha nthawi yopanda ntchito komanso kutumiza mosayembekezereka, "akutero Bambo Vostrikov. Rusprodsoyuz amawona kuti ndizomveka ngati mgwirizanowu umaperekanso chindapusa cha netiweki pakuvomereza kosakwanira komanso kutsitsa katundu mochedwa.
Komiti yogwiritsira ntchito KDP idawona kuti nkhani yopanga mndandanda wa "chindapusa chophatikizidwira" ngati fomu yovomerezeka yophatikizidwira m'mapangano pakati pa ma netiweki ndi ogulitsa sali m'manja mwake. Koma kumeneko anazindikira mchitidwe wabwino wokhazikitsa zilango zonse m’makontrakitala osakwaniritsa kapena kukwaniritsa zosayenera zomwe zimagwirizana ndi zotsatira za kuswa malamulo. Zopempha zowonjezera zikalandiridwa kuchokera kwa omwe akutenga nawo mbali pamsika ndipo ngati pali zitsanzo za "chindapusa chophatikizika", kugwiritsa ntchito komwe kungazindikiridwe ngati njira yabwino, bungweli ndi lokonzeka kuganiziranso nkhaniyi, malinga ndi mphindi za msonkhano.
X5 Retail Group (Pyaterochka, Perekrestok, Karusel), Lenta ndi Auchan adanena kuti sanalandirebe zopempha kuchokera kwa ogulitsa kuti aphatikizepo "chindapusa chophatikizana" pamakontrakitala. Mneneri wa X5 adawonjezeranso kuti Bungwe la Interindustry Expert Council lapanga kale mtundu watsopano wa imodzi mwazolemba za KDP, zomwe zimafotokoza kuchuluka kwa chindapusa ndikukhazikitsa mfundo zoletsa mgwirizano, komanso udindo wophwanya mgwirizano. Malingalirowo sanavomerezedwebe: amathandizidwa mokwanira ndi ogulitsa komanso gawo la mabungwe ogulitsa, koma chigamulocho chiyenera kukhala chogwirizana, chowonjezeredwa mu X5. Woimira Metro akuwopa kuti zokambirana zokhudzana ndi kupeza zifukwa zina zowonjezera zilango ndi chiwongoladzanja sizingapatse msika mayankho enieni olimbikitsa, koma zidzangowonjezera zotsutsana zomwe zilipo komanso kusakhulupirirana kwa maphwando kwa wina ndi mzake. Association of Retail Companies (AKORT) idawona kuti nkhani ya "chindapusa chophatikizira" imafuna kukambirana mwatsatanetsatane pakati pa ogulitsa ndi ogulitsa.
Gawo la malonda ndi okonzeka kusintha mapangano pa pempho la ogulitsa
Vuto la zilango ndi limodzi mwamaubwenzi ovuta kwambiri pakati pa omwe akuchita nawo msika wogulitsa. Ogulitsa akhala akudandaula mobwerezabwereza kuti chindapusa si njira yolangira ma network, koma njira yopangira phindu lowonjezera. Zinthu zikukulitsidwa ndi kugawanika pakati pa maukonde, akuti gwero la Kommersant pakati pa ogulitsa. Ngati maunyolo ang'onoang'ono ndi apakatikati avomereza kufotokoza zovuta zamapangano owonjezera pamakontrakitala, ndiye kuti osewera akulu kwambiri omwe akuphatikizidwa mu ACORT sanafikebe, akutero (onani Kommersant ya Disembala 26, 2019). Koma malinga ndi mkulu wamkulu wa Rusbrand (amagwirizanitsa Procter & Gamble, PepsiCo, etc.) Alexei Popovichev, kwa ogulitsa ang'onoang'ono ndi apakatikati masiku ano zingakhale zofunikira kwambiri kuti asawonetsere zilango, koma kuchepetsa malire apamwamba pa ndalamazo. za chindapusa. Chikhumbo cha opanga kuti azilipira maunyolo chifukwa cha kuphwanya kulikonse, ngakhale kuti zikuwoneka bwino, m'masiku ano sikungatheke pochita chifukwa cha msika waukulu wa malonda ogulitsa, akutsutsa.
Source: Kommersant