Msika wamasamba owiritsa uli ndi kuthekera kwakukulu kwachitukuko ku Ukraine, popeza lero gawo ili ndi gawo laulere mdziko muno. Panthawi imodzimodziyo, musanayambe ntchito, iyenera kuphunziridwa mosamala kuti mupange zochitika zina ndikupeza bwino omvera omwe amawagwiritsa ntchito.
Lingaliro ili linafotokozedwa ndi Anastasia Yaroshovets, mkulu wa zamalonda wa Fozzy Group, pamsonkhano wapachaka wa IV wa Agromarketing Forum, womwe ukuchitika lero ku Kiev ndipo unakonzedwa ndi kampani ya ProAgro, malipoti a Agri-Gator.
“Zamasamba zophika zimapatsa chakudya chamunthu kosi yoyamba ndi yachiwiri. Titaphunzira msika wa masamba owiritsa ku Ukraine, tinazindikira kuti lero ali ndi chiyembekezo chachikulu cha chitukuko ndipo tili ndi mwayi uliwonse wopereka mankhwala athu kumeneko.
Nthawi yomweyo, timamvetsetsa kuti msika uwu ndi watsopano kwa ogula ndipo uyenera kuphunziridwa ndikupangidwa. Choncho, kukhala woyamba pa izo ndi zabwino kwa ife, koma pali zovuta kugwirizana ndi ndalama zina. Komabe, osiyanasiyana msika wa masamba yophika mu EU mayiko kale lonse kuti tikumvetsa kuti posachedwapa zonsezi zidzaonekera Ukraine, "anatero Fozzy Gulu Marketing Director.
Anastasia Yaroshovets adanenanso kuti Gulu la Fozzy tsopano layamba kugwira ntchito pamsika uno, likupereka mankhwala ngati masamba athunthu kuti alole kasitomala kusakaniza zinthu zosiyanasiyana.
“Tazindikiranso kale anthu omwe tikufuna kumsika. Izi ndizofunikira kwambiri kuti timvetsetse ntchito yathu yowonjezera. Monga lamulo, awa ndi anthu omwe amatsatira zomwe amakonda monga zamasamba, veganism, moyo wathanzi ndipo awa ndi anthu omwe amayamikira nthawi yawo, "anatero Fozzy Group Marketing Director.
M'mawu ake, Anastasia Yaroshovets adanenanso za kumanga njira yogulitsa masamba ndi Fozzy Group.
“Tidasanthula kadyedwe ka anthu ndi malingaliro awo okhudzana ndi ndiwo zamasamba zomwe zidachitika zaka zapitazi. Panthawi imodzimodziyo, tinapeza momwe kudya koyamba, kachiwiri, maphunziro akuluakulu ndi saladi kwasintha.
Ndiko kuti, tidaphunzira kasitomala kuti tipeze niche yathu. Chithunzi cha kasitomala ndi chofunikira kuti apatsidwe zomwe akufuna.
Panthawi imodzimodziyo, tinazindikira tokha kuti, makamaka, kudya kwamasamba masiku ano ku Ukraine ndi kasitomala wathu wamba ndi magalamu 300-500 patsiku. Panthawi imodzimodziyo, m'mayiko a EU chiwerengerochi ndi 700-800 magalamu. Ndiko kuti, kuthekera kwathu kochulukirachulukira ndikwambiri ndipo tili ndi malo osuntha, "anatero Anastasia Yaroshovets.
Anatsindikanso kuti masiku ano ogulitsa ambiri akupanga mawonekedwe otchedwa masitolo osavuta momwe kuphika sikudzakhalanso. Chifukwa chake, zonse zomwe zidalipo kale masiku ano zimasamutsidwa kumashelefu am'masitolo oterowo m'matumba.
“Titaunika msikawu, tidazindikira kuti ndikofunikira kugwiritsa ntchito niche iyi. Ili ndi gawo la njira zathu zotsatsira zaka 5 zikubwerazi.
Monga gawo la njira iyi, kampaniyo idayambitsa kale mtundu wamasamba am'chitini "Nezhin". Titasanthula zosowa za ogula, tidazindikira kuti mtundu uwu ukhoza kugwiritsidwa ntchito ngati maphunziro akulu ndikudzaza niche iyi.
Mtundu wachiwiri wa Greenville ndi pickles. Timagulitsanso ndiwo zamasamba zophikidwa pazakudya.
Chifukwa chake, timathetsa mavuto a gawo la HoReCa. Zolinga zathu zikuphatikizanso mgwirizano ndi mabizinesi ang'onoang'ono omwe akuphatikizidwa mu gawoli, koma mpaka pano, kubweretsa zinthu kwa iwo ndizovuta kwambiri malinga ndi momwe zinthu zilili, "adatero woimira Fozzy Group.
Source: https://east-fruit.com