Mutu wothandizira kuchepetsa zinyalala ukukopa chidwi chambiri kuchokera kwa amalonda ku United States ndi Western Europe. Chizolowezi chodziwika tsopano chakhala bungwe lazoyambira zomwe zimapereka mwayi wogulitsa zipatso ndi ndiwo zamasamba zomwe zimawoneka zosagulitsa.
Nthawi zambiri, oyambitsa ambiri amathandizidwa ndi ntchito. Ntchito yamakampaniwa ndikupanga njira yogawa zipatso ndi ndiwo zamasamba zomwe sizinavomerezedwe ndi mitolo yogulitsa chifukwa chongooneka ngati osayenera.
Maunyolo akulu kwambiri amathandizanso polimbana ndi zinyalala za chakudya. Mwachitsanzo, malo ogulitsira aku Britain a Morrison adalengeza zakuchuluka kwa malonda azipatso ndi ndiwo zamasamba "zoyipa", ndipo a Sainbury ndi a Tesco akuwonetsa pamabokosi amadzimadzi, ma smoothies ndi supu zazidziwitso zawo zakapangidwe kazomwe amagwiritsa ntchito "masamba osakhala bwino" pophika.
Kutulutsa Zosayera
Pulojekiti ya B2C yochokera ku Maryland Imperfect Produce idayamba ngati Food Recovery Network (FRN) yopanda phindu pasukulu ya University of Maryland. Kampaniyo idagula "masamba osakongola" kuchokera kumafamu ndikuwapereka kwa makasitomala pamtengo wotsika. Chiyambireni pomwe, FRN yakula mpaka makoleji ndi mayunivesite opitilira 180 mdziko lonseli.Zopanga Zosakwanira zimalimbana ndi zinyalala zodyera popereka masamba osakhazikika mwachindunji kwa makasitomala awo pamtengo wotsika ndi 30%, "atero a Ben Simon.
Ntchitoyi ikukhazikitsa njira yosungira zipatso ndi ndiwo zamasamba m'malo ochezera a pa Intaneti. Chaka chatha, Yopanga Zosakwanira idatsegulidwa ku North Texas.
Msika Wokhutiritsa
Kuyamba kwa Philadelphia ku B2C Misfits Market kugulitsanso msika wogulitsa masamba ndi zipatso pamitengo 30% -50% kutsika kuposa m'misika. Mtengo wa bokosi limodzi, kupatula mtengo wotumizira, umayamba kuchokera ku $ 19. Wogula ntchito amasankha kuchuluka kwa ndiwo zamasamba ndikuitanitsa kudzera patsamba lovomerezeka.
Kututa Kwathunthu
Msika wapaintaneti waku America B2B Kukolola Kwathunthu kunapangidwa mu 2014 makamaka kuti zitsimikizire kugawa zipatso ndi ndiwo zamasamba zosagulitsa ndikuchepetsa zinyalala.
“Timathandiza alimi kugulitsa zinthu zopezeka mdziko ndi zotsalira zomwe nthawi zambiri zimachotsedwa chifukwa ndizovuta kugulitsa. Makampani opanga zinthu amabweza masamba ndi zipatso pambuyo pake, ndipo alimi amalandiranso ndalama zina, "atero a Christine Moseley, oyambitsa ndi CEO wa Full Harvest.
Kututa kwa Njala
Baltimore yochokera ku Hungry Harvest imapulumutsa zotsalira kuchokera kwa alimi ndi ogulitsa, ndipo imagula zotsalira zotsalira kuchokera kumphero zonyamula ndi malo ogulitsa ambiri. Masamba ambiri amagulidwa kuchokera kumafamu okhala ndi mahekitala 80-200. Chifukwa chake, ntchitoyi imathandizira kuti mabizinesi ang'onoang'ono azigwira bwino ntchito.
Pakadali pano, kampaniyo ikusintha kupita ku e-commerce system. Malinga ndi CEO Evan Lutz, nsanja ya Magento pa intaneti ithandizira ogulitsa kupanga oda ndikuchepetsa zinyalala pamtanda wonsewo.
Chifukwa cha njira yosankhidwa bwino, Njala Yokolola yawonjezera kupezeka kwake ku Washington, Philadelphia, South Florida, Detroit, DC ndi North Carolina. Zimadziwika kuti komwe magawano atsopanowa adasankhidwa kutengera zochitika zamakasitomala pamawebusayiti ndi alendo obwera kutsamba latsamba.
Chakudya Chabwino
Wankhondo wazinyalala Nicole Claskey adatsegula Supermarket ya Chakudya Chabwino ku Germany kuti asunge zinthu zomwe zidakanidwa ndi maunyolo akulu akulu chifukwa cha mawonekedwe osakhazikika kapena zipatso zazing'ono.
“Tangoganizirani kuti aliyense padziko lapansi adzafanana ndendende. Zingakhale zosasangalatsa bwanji! Ndi chimodzimodzi ndi masamba. Tiyenera kuyamikira kusiyanasiyana kwawo, ”adatero a Nicole Claskey.
Kuphatikiza pakukolola masamba m'minda, gululi limasonkhanitsanso zinthu zomwe zikuyandikira kumapeto kwa mashelufu awo m'masitolo ogulitsira am'deralo ndipo nthawi zambiri amakhala ambiri. Zogulitsazo zimagulitsidwa pamsika wamagulu ku Cologne pamtengo womwe ogulawo amawona kuti ndi achilungamo.
Sitolo ya ayisikilimu yoyandikana nayo imagwiritsa ntchito nthochi zochokera ku Supermarket ya The Good Food. Kuphatikiza apo, malo odyera aku Indonesia mumsewu wapafupi amakonza mbale kuchokera kuzinthu zotsalira m'minda yapafupi ndi Cologne.
Madzi "Osataya"
Mtundu wa Britain Waste Not umatulutsa timadziti ta zipatso ndi ndiwo zamasamba zomwe sizinavomerezedwe ndi maunyolo ogulitsa. Opanga pakadali pano akufufuza kuthekera kochepetsa mtengo wa botolo la 250 ml kuchokera $ 2.
Ugly Zipatso ndi Veg Kampeni
Kampeni Yoyipa ya Zipatso ndi Veg ikuyitanitsa kugula zinthu zopanda mafuta, kufalitsa kayendetsedwe kazakudya kudzera muma media. Ogwira ntchito nthawi zonse amafikira ogulitsa akuluakulu monga Whole Foods, Walmart ndi Target.
Source: Zipanga kutengera zida zochokera kuzofalitsa nkhani za Imperfect Produce, Kukolola Kwathunthu, Kukolola Njala, Msika Wokhutiritsa, The Guardian, NBC