Pali mbatata zambiri chaka chino, ndizotsika mtengo ndipo zikuwoneka kuti simungathe kuzipeza wogula? Ogula alipo!
Nthawi yomweyo maunyolo odziwika bwino a 26 adatenga nawo gawo mu Contact Exchange, yomwe idachitika pa Januware 25 monga gawo la chiwonetsero cha "mbatata ndi masamba Agrotech" pamalo a Union Union. Akatswiri a dipatimenti yogula masamba adasonkhana muholo yabwino ya Potato House kuti apeze ogulitsa zinthu zabwino kwambiri m'masitolo awo.
Zofuna: zazikulu, zokoma komanso zotetezeka
Ndi mbatata yamtundu wanji yomwe maunyolo ogulitsa amafunafuna? Kumene, amene adzakhala ankafuna pakati ogula.
"M'dera lathu, mbatata yoyera yogulitsidwa bwino kwambiri ndi 6+, yokongola, yosalala, yopanda zilema zakunja," akutero woimira maunyolo a Samara Pelikan ndi Almond. SERGEY Gudkov.
Unyolo wa VkusVill unali ndi zofunikira zochepa pakuwoneka kwazinthu zake. "Timagula kuchokera kwa opanga mbatata zazikulu, 55+, osati zonyansa, zomwe zakhala zikutsukidwa," woyang'anira malonda akuwonetsa njira zazikulu zosankhidwa. Nikolay Malakhov. Wogulitsa uyu amapereka chidwi kwambiri pa kukoma kwa mankhwalawa. "Mbatatizi ziyenera kukhala zowuma pang'ono, zowuma pang'ono, zophika pang'ono," amagawana zambiri. Nikolay Malakhov. "Ofesi yathu ili ndi khitchini yayikulu, ndipo izi zimatilola kuyesa zinthu zonse zomwe tikufuna kugulitsa," apitiliza katswiriyu, "tiphika mbatata kuchokera kwa omwe angatipatse, kulawa, kuwona zomwe zidachitikira ma tubers pambuyo pochiritsa kutentha. komanso ngati ali ndi "zolakwika zina zamkati."
Chofunikira kwambiri pamtundu wazinthu za VkusVilla ndi chitetezo, kotero zitsanzo zonse zimayesedwa m'ma labotale atatu osiyanasiyana kuti zikhale zotsalira za zinthu zoyipa zomwe zitha kugwiritsidwa ntchito polima.
Zochuluka kapena zopakidwa?
Chida chilichonse chili ndi wogula wake - oimira maunyolo ogulitsa amavomerezana mwanjira iyi. Payenera kukhala chisankho nthawi zonse m'sitolo, ngakhale palibe malo ambiri pa alumali. "Sitingakwanitse kugula zinthu zambiri, chifukwa kukula kwa masitolo a VkusVill ndi 80-100 mamilimita okha. m. Koma nthawi zonse timapereka mbatata molemera ndi mbatata muzopaka "nyumba", muzopaka 2,5 kg," ndemanga Nikolay Malakhov. - Nyengo yowotcha ikayamba, timapatsa makasitomala athu mbatata zamwana m'mapaketi a vacuum, omwe ndi osavuta kuphika panja. Gawo lachisanu nthawi zonse limakhala ndi ma wedges a mbatata okhala ndi zonunkhira zosiyanasiyana, zomwe ndizosavuta komanso zofunikira. ”
Mu ma hypermarkets mulibe vuto ndi danga, koma pali zovuta zina ndi assortment - gawo lazogulitsa m'magawo angapo silinapangidwe mokwanira. Chifukwa: kusafuna kwa alimi kuyika ndalama pazida zochapira, zodzaza ndi zopakira.
"Pakuchuluka kufunikira kwa mbatata zotsuka m'masitolo," akutero woyang'anira zogula ndi chitukuko ku Lenta. Alexander Kokush, - anthu ali okonzeka kulipira khalidwe, mitundu yosiyanasiyana ya ma CD ndi makhalidwe a mankhwalawo. Koma pakadali pano, zosowa za makasitomala pazogulitsa zamtengo wapatali zimangoperekedwa m'mizinda ikuluikulu ya Central Russia, koma kumwera, makamaka ku Urals ndi Siberia, pali zambiri zoti zichitike.
Katswiriyu ali ndi chidaliro kuti alimi omwe masiku ano amagulitsa mbatata mochuluka akusowa mwayi weniweni wopeza ndalama. "Uthenga wanga kwa alimi: tifunika kupanga, kuwonetsa zatsopano, kupereka, mwachitsanzo, mitundu yambiri yamapaketi. Izi zipangitsa kuti zitheke kulipira ndalama zomwe zidatayika chifukwa chogulitsa shaft," akutero Alexander Kokush. - Ngati wogula akufuna kupeza mbatata zotsika mtengo zambiri, muloleni agule zotsika mtengo. Amasonyeza chikhumbo cholipira kulongedza kukongola ndi manja oyera, mupatseni mwayi umenewu. Aliyense amapindula ndi izi. Ndipo wopanga amayenera kusinthasintha ndikuyankha zomwe akufuna pamsika kuti wogulitsa azigwira naye ntchito mwachindunji, m'malo motembenukira kwa amalonda. "
Zotsatira za kampani pakukulitsa gawo lazinthu zomwe zapakidwa kale ndizabwino kwambiri. "Masitolo athu amapereka zinthu zisanu zamtundu wa mbatata wamba, ndipo izi sizinthu zosakhalitsa, koma mayina amtundu," adatero katswiriyu, "timapereka zosowa za makasitomala a mbatata yowira, yokazinga ndi kuphika; Tikupereka Farmer's Select White ndi Farmer's Select Red."
Komanso za kusowa kwa zida
Unyolo wa ku Russia wa ma cafes othamanga "Kroshka-Kartoshka" (omwe adatenga nawo gawo mu Contact Exchange pamodzi ndi maunyolo ogulitsa) ndiwokonzekanso kuyankhulana ndi opanga mwachindunji. Tsiku lililonse amagwiritsa ntchito matani 10 a mbatata, koma ma tubers akuluakulu okha ndi omwe amafunikira kuphika, ndipo izi nthawi zambiri zimakhala zolepheretsa mgwirizano. “Alimi onse ali ndi chidwi ndi kugulitsa kwathunthu kwa zomwe alima. Timangolandira ma tubers olemera kuchokera ku 300 mpaka 500 g, ndipo izi zimafuna ndalama zina zogwirira ntchito kwa wopanga, "anatero mkulu wa dipatimenti yogula ndi katundu wa Kroshka-Kartoshka Group of Companies. Alina Akisheva. - Ngati famuyo ili ndi mizere yodziyimira yokha, sizovuta kusankha. Kupanda kutero uyenera kuwongolera pamanja. ”
Masiku ano, Kroshka-Kartoshka Group of Companies nthawi zambiri imagwira ntchito ndi ogulitsa omwe amapereka katundu wa gawo lofunika, koma kumapeto kwa nyengo yosungiramo zinthu (ndi zaka zowonda ngakhale kale), maukonde akukumana ndi kusokonezeka kwa katundu, choncho amatsegulidwa. kupereka kuchokera kwa iwo omwe amafunikira njira yogawa mbatata zazikulu kwambiri.
Zosiyanasiyana ngati mtundu
Popita ku sitolo kukagula mbatata kuti adye chakudya chamadzulo, wogula saganizira kawirikawiri za mtundu wa mbewu zomwe akufuna kugula. Kodi izi zikutanthauza kuti zilibe kanthu ku malonda amtundu wanji omwe alimi amapereka?
"Kwa wogulitsa ngati wophatikiza, kalasiyo si yofunika kwenikweni," akufotokoza motero Alexander Kokush, - koma maunyolo ogulitsa amatha kuwunikira zinthu zina zamitundu yosiyanasiyana, kuzitsatsa ndikupangitsa mitunduyo kukhala mtundu. Mwachitsanzo, tingakumbukire Sineglazka, wotchuka kwambiri m’zaka za Soviet Union.” Malinga ndi katswiriyo, mofananamo tsopano ndizotheka kulimbikitsa mitundu ina yodalirika yamakono, ndipo ogulitsa ambiri ayamba kale kugwiritsa ntchito njira zoterezi, chifukwa ndizofunikira kwambiri ku sitolo kuti anthu abwerere kuzinthu zinazake. Koma kupambana kungapezeke kokha ndi chidwi chogwirizana cha wopanga ndi maukonde. Zosiyanasiyana zomwe zimatsatsa ziyenera kupezeka nthawi zonse zogulitsa.
Mtsogoleri wa ogwira ntchito ku Potato Union adalankhulanso pamsonkhanowo za kufunika kolimbikitsa mitundu yamitundu - kusankha kunyumba Tatiana Gubina. "Zomwe zikuchitika masiku ano zimafuna olima kuti aganizirenso za mitundu yaku Russia," adatsindika, "koma pali mitundu yambiri yamtunduwu, koma mbewu zochepa. Pakati pa mndandanda wonse, muyenera kusankha "nyenyezi" zomwe olima mbewu azifalitsa, ndipo chifukwa cha izi muyenera kumvetsetsa zomwe zidzafunikire. Tikufuna kudzipereka chaka chino ku ntchito imeneyi. Tidzayika mitundu yaku Russia ngati chinthu chokhala ndi mtengo wochulukirapo, chifukwa timakhulupirira kuti zinthu zathu zakubadwa ziyenera kugulitsidwa bwino. Tigwira ntchito limodzi ndi maunyolo ogulitsa kuti tiwunikire zomwe zili pashelefu - ndipo tikukhulupirira kuti tikopa chidwi cha ogula. "
Geography ya zinthu
Malinga ndi buku la Kommersant, mitengo yamayendedwe onyamula katundu ku Russia idakwera ndi 2023% mu 40, ndipo mwina kukula kupitilirabe. Zikatero, ogulitsa amakakamizika kuchepetsa kuchuluka kwa ogulitsa, poganizira zakutali kwa mabizinesi ena.
Monga tanena Alexander KokushInde, maunyolo onse ogulitsa amayesetsa kugula katundu m'madera awo. Lamuloli lathyoledwa ngati dera likhala losakwanira.
"Timakwaniritsa zofunikira za masitolo a Almond ndi Pelican ndi zinthu zomwe zimalimidwa m'chigawo cha Samara," akutero. SERGEY Gudkov, - koma pali nthawi pomwe kuchuluka kwa mbatata zakumaloko kumatengedwa ndi ma network a federal. Kuti tisasiyidwe ndi mashelufu opanda kanthu, timalankhulana ndi ogulitsa ochokera kumadera ena, osati nthawi zonse omwe ali pafupi kwambiri ndi malo. Tsopano, mwachitsanzo, tikugwira ntchito ndi opanga mbatata ku Chuvashia, ndipo pamenepa, khalidwe la malonda ndi maganizo a mnzathu pa ntchito yawo kuposa kulipira ndalama zoyendera.
Mndandanda wamalonda wa VkusVill ndi wokonzeka kuyamba kugwira ntchito ndi wogulitsa kuchokera kumadera akutali ngati izi zimawalola kuwonjezera mzere ndi mankhwala apadera. "Pa gawoli, wopanga mbatata wochokera ku Karachay-Cherkessia adatilumikiza; minda yafamuyi ili pamtunda wa 2,5 m, zomwe zimabzalidwa pamalo opanda kachilombo, popanda chithandizo cha PPP," akupereka chitsanzo. Nikolay Malakhov, "ndipo tikuwona kuthekera kwa mbatata izi; titha kuwapatsa makasitomala ngati chinthu chamtengo wapatali."
Ogulitsa ambiri mwamwambo amawononga ndalama zowonjezera chaka chilichonse pobweretsa mbatata zoyambirira kuchokera kumadera akumwera (Krasnodar Territory, Astrakhan Region). Nthawi yomweyo, palibe amene amafunitsitsa kupereka zinthu zokolola m'dzinja kuchokera kumalo osungirako ku Central Russia kupita kumwera, kumene mbatata zimasungidwa moipitsitsa, ndipo kale m'chaka pali kusowa. Niche iyi - pakalibe thandizo la boma pamayendedwe - imadzazidwa ndi zinthu zochokera kunja.
Zinsinsi za mgwirizano
Komabe, maunyolo ogulitsa amayembekeza kulandira mbatata yochuluka kuchokera kwa ogulitsa aku Russia ndipo akudzipereka kukhazikitsa mgwirizano wanthawi yayitali komanso wopindulitsa.
"Mitengo ya mbatata ndi ndiwo zamasamba imasintha chaka chilichonse, lero pali mbatata yotsika mtengo pamsika, koma kabichi yamtengo wapatali, ndipo m'chaka chilichonse chikhoza kukhala mosiyana," akutero. SERGEY Gudkov, - ntchito yathu ndikupatsa makasitomala zinthu zabwino muzochitika zilizonse. Ndipo tatsimikiza kukambitsirana ndi wopanga zinthu kuti akhale ndi chidwi chogwira ntchito nafe.”
"Kwa wogulitsa lero ndikofunikira kwambiri kugwira ntchito mwachindunji ndi wopanga, izi zimatsimikizira kuchuluka kofunikira ndi mtundu wa katundu," ndikuvomerezana naye. Alexander Kokush"Ndicho chifukwa chake maunyolo onse ogulitsa akutsegula madipatimenti kuti agwire ntchito ndi alimi, kubweretsa zomwe amakonda, ndikuyambitsa mapangano aulimi."
Mu 2024, Lenta akukonzekeranso kupatsa opanga zaulimi kuti azilima zinthu kuti aziyitanitsa; zomwe zili mu mgwirizano waulimi zidakonzedwa mosamala kuti zikhale zopindulitsa kwa onse omwe atenga nawo mbali. “Kodi tanthauzo la mgwirizano waulimi ndi chiyani? - Akufotokozera woyang'anira kugula ndi chitukuko cha intaneti. - Wogulitsa amaika ndalama kuti apeze katundu wamtengo wapatali ndi voliyumu pamtengo wotsika mtengo. Panthawi imodzimodziyo, wopanga amapeza chitsimikizo cha malonda ndikumvetsetsa phindu lomwe angadalire. Ndikofunikira kwambiri kuti ndalama zomwe amapeza pamapeto pake zisakhale pansi pa msika, ndiko kuti, zocheperapo kuposa zomwe minda yomwe siimamangidwa ndi mapangano omwe amapeza pogulitsa malondawo nyengo yonseyi. Mgwirizano waulimi usakhale wambali imodzi.”
"Opanga zaulimi atha kukhala ndi zokumana nazo zoyipa polumikizana ndi ogulitsa," akupitiliza Alexander Kokush, - Mikhalidwe ndi yosiyana, ndipo chinthu chaumunthu nthawi zina chimagwira ntchito. Koma ndikofunikira kumvetsetsa kuti palibe sitolo imodzi yokha yomwe ikufuna kupha yemwe akumugulitsa. ”
Kwa iwo omwe adalephera kupeza chilankhulo chodziwika bwino ndi maukonde, katswiriyo amalimbikitsa kuti aziwunika momwe zinthu ziliri, mwina agwiritse ntchito zolakwika ndikuyambanso. Nthawi zina izi zimakhala zovuta. “Wopanga akadzuka tsiku lililonse 4 koloko m’mamawa kupita kukagwira ntchito kumunda, amakonda mankhwala ake ngati mwana, ndipo zimamuvuta kunena kuti zinthuzi si zaubwino wa netiweki. - Katswiri amayankha. - Kwa makolo, ana si oipa, koma unyolo umayang'ana pa zosowa za makasitomala. Wogula ataona kuti chinthucho n’chongotengera makina, sitoloyo sangachigulitse ndipo amawonongeka.”
Malo ogulitsa malonda sangapereke ndalama kwa wopanga, izi si maziko achifundo, akutsindika Alexander Kokush, koma adzapereka mwayi wopeza, ali wokonzeka kumanganso, poganizira zofuna za alimi.
"Mutha kugwira ntchito ndi maukonde," akukhulupirira, "iwo omwe akufuna, amagwira ntchito."