Ofufuza a kampani yapadziko lonse ya Unusual Concepts amakhulupirira kuti opanga ndi ogulitsa aku Russia akuwongoleranso zakudya zotsika mtengo. M'malingaliro awo, podzipatula, anthu aku Russia safuna kuwononga ndalama pazakudya zamagulu okwera mtengo. Izvestia analidziwa bwino phunziroli. Ofufuza adadalira ziwerengero zovomerezeka ndi ma invoice operekedwa ndi ogulitsa.
Malinga ndi kafukufuku wa Covid-lipoti pazotsatira zakukula kwa mliriwu padziko lapansi, kupanga chakudya mdziko muno kukukulirakulira - m'gawo loyamba la 2020, kudakwera pafupifupi 10%. Nthawi yomweyo, opanga akusintha kuzinthu zotsika mtengo.
Chifukwa chake chinali kusintha kwa kufunikira: mu theka loyamba la mwezi wa Epulo, chiwongola dzanja cha zinthu zogulitsidwa pansi pa malonda a ogulitsa ndipo mwachikhalidwe chotsika mtengo kuposa ma analogue amitundu ina chinawonjezeka ndi 20%. Kugulitsa zakudya zopatsa thanzi mu Epulo kudatsika ndi 35-40% poyerekeza ndi Marichi, kugulitsa masamba ndi zipatso zatsopano - ndi 60-65%, saladi kuchokera m'madipatimenti athu okonzekera chakudya - ndi 80%.
Komanso, Malingaliro Osazolowereka adawona kuwonjezeka kwa kufunikira kwa zinthu zosungirako nthawi yayitali. Mu theka loyamba la Epulo, kugulitsa zakudya zamzitini kudakwera ndi 50-60% poyerekeza ndi Marichi 2020, pomwe kugulitsa chimanga kudalumpha ndi 120%. Mu Marichi, kupanga buckwheat kudakwera ndi 40% poyerekeza ndi nthawi yomweyi chaka chatha ndi 45% poyerekeza ndi February 2020. Kuchuluka kwa pasitala kumawonjezeka ndi 20%. Mafakitale adayambanso kupanga zipatso ndi ndiwo zamasamba zambiri zam'chitini (+ 17% poyerekeza ndi chaka chatha), mafuta a masamba ndi nyama (+ 18%).
Mnzake wa kampaniyo Yuri Filatov adauza Izvestia kuti m'zaka ziwiri zikubwerazi kupanga chakudya kumangowonjezera mphamvu zake. Kale kumapeto kwa gawo lachiwiri, zakudya zitha kukhala zoposa theka la dengu lonse la anthu aku Russia. Mtengo wopangira udzakhala muyezo waukulu wosankha. Malinga ndi zomwe zanenedweratu za Unusual Concepts, izi zitha mpaka pakati pa 2021, pambuyo pake ogula atha kubwerera kumayendedwe awo omwe amamwa.