Rosselkhozbank ndi Magnit retail chain adasaina pangano lomwe cholinga chake chinali kuthandiza ndi kulimbikitsa zinthu zaulimi m'masitolo ogulitsa. Monga gawo la ntchito yogwirizana ya banki ndi wogulitsa malonda, ntchito zoyendetsa ndege zakhazikitsidwa m'chigawo cha Tula ndi Krasnodar Territory, zomwe zinathandiza makasitomala a Rosselkhozbank - minda yaing'ono ya m'deralo - kugulitsa katundu wawo mu Magnit network.
Kugwirizana kwa maphwando a mgwirizanowu kudzalola omwe akugwira nawo ntchitoyi kuti alandire thandizo polimbikitsa malonda m'masitolo a unyolo osati m'dera lawo, komanso ku federal level. "Magnit" idapatsa banki njira zamafamu, zomwe zogulitsa zake zidzagulitsidwa m'masitolo a unyolo. Rosselkhozbank, nayenso, adasankha opanga pakati pa makasitomala ake motengera izi, komanso adawathandiza kumaliza mgwirizano wopereka zinthu zaulimi ku shelufu yogulitsa sitolo m'magawo oyendetsa.
Kuphatikiza apo, chithandizo chazidziwitso chidzaperekedwa kwa opanga am'deralo, makamaka, popanga zida zotsatsa komanso pochita kampeni yotsatsa. Magnit akukonzekeranso kukonza masemina ophunzitsira alimi, pomwe akatswiri azitha kuyankha mafunso apamutu a opanga okhudza kugwira ntchito ndi maukonde ndikuthandizira kuthana ndi mavuto osiyanasiyana.
Kutumiza koyamba kwa zinthu kuchokera kwamakasitomala a Rosselkhozbank kudera la Tula ndi Krasnodar Territory kupita kumashelefu am'masitolo a Magnit kudayamba kumapeto kwa Disembala. Maziko a mankhwala osiyanasiyana ndi mkaka - kumwa yogurt, kirimu wowawasa, batala, kanyumba tchizi, kefir, zofewa, kuzifutsa ndi tchizi wolimba, komanso tchizi ndi nkhungu. Masiku ano, zinthu zaulimi zimaperekedwa m'masitolo akuluakulu anayi a Magnit Family - ku Tula ndi Kropotkin. Posachedwapa, zidzawonekera pamashelefu a masitolo ena 12 ku Krasnodar Territory - ku Krasnodar, Armavir, Kurganinsk ndi Labinsk.
"Rosselkhozbank yakhala ikugwira ntchito ndi mafamu kwa zaka 20 kale. Panthawiyi, taphunzira bwino zosowa za makasitomala athu ndikumvetsetsa momwe zimakhalira zovuta kuti minda yaying'ono ifikire ogula ambiri ndi zinthu zawo. Mgwirizano ndi masitolo unyolo, makamaka ndi "Magnit", amawapatsa mwayi wotero. Ndife okondwa kuti tsopano makasitomala a Magnit atha kuyamikira ubwino ndi ubwino wa zinthu zosamalira zachilengedwe za alimi aku Russia, "anatero Tatyana Pantelkina, Mtsogoleri wa Dipatimenti Yopititsa patsogolo ndi Chithandizo cha Corporate Business ya Rosselkhozbank.
"Kwa opanga ang'onoang'ono am'deralo, kugwira ntchito ndi maukonde a federal kumatanthauza kulimbikitsa zinthu kudzera munjira zokhazikika komanso zodalirika zogulitsira, kuchulukitsa kufunikira kwa katundu ndikukulitsa chidziwitso chamtundu. Tili ndi chidwi chokulitsa assortment ndipo nthawi zonse timatseguka kuti tigwirizane ndi opanga atsopano, omwe njira yawo yopita kumasitolo athu ikhoza kutsegulidwa ndi polojekiti yogwirizana ndi Russian Agricultural Bank. Ichi ndi chilimbikitso chabwino cha chitukuko cha minda, kuonjezera zokolola zawo ndikulowa m'misika yatsopano. Ndife okonzeka kugwira ntchito kudera lonse la netiweki, osachepetsa kuchuluka kwa omwe atenga nawo mbali. Mkhalidwe wathu waukulu ndi chidwi cha wogula pa malonda, "anatero Mikhail Gavrilov, mkulu wa kayendetsedwe ka kayendetsedwe ka gulu la Magnit chain.
Banki ikufuna kupititsa patsogolo ubale ndi ma retail chain. Kuti maphwando onse athandizidwe komanso kufulumizitsa njira yopezera zinthu zaulimi pamashelefu a sitolo, Rosselkhozbank ikukonzekera kugwiritsa ntchito ntchito za digito zomwe ili nazo kale. Makamaka, pamaziko a Own Farming nsanja, mlimi aliyense kutenga nawo mbali pa nsanja amene ali ndi chidwi kugwirizana ndi ogulitsa lalikulu adzatha kutumiza pempho ndi malonda maganizo kupereka katundu wake mwachindunji maukonde malonda. Ichi chidzakhala sitepe yachiwiri pakupanga ubale pakati pa banki ndi maunyolo ogulitsa kuti apititse patsogolo zinthu zaulimi. Panthawi imodzimodziyo, kudzera pa nsanja ya Svoe Native, mlimi ali ndi mwayi wogulitsa malonda ake pa intaneti.
Network yogulitsa "Magnit" imagwiranso ntchito nthawi zonse ndi abwenzi opitilira 5, pafupifupi theka lawo ndi zigawo. "Magnit", pamodzi ndi opanga ang'onoang'ono am'deralo, nthawi zonse amayang'ana mitundu yatsopano yolumikizirana. Wogulitsayo amayang'ana kwambiri kutchuka kwa katundu wamba ndi mtundu wawo popanga mgwirizano ndi ogulitsa atsopano am'deralo ndikusunga kulumikizana ndi omwe alipo, kukulitsa kuchuluka kwawo ndikukulitsa kufalikira kwa magawo azinthu. Kwa zaka zambiri za mgwirizano, ambiri a iwo, pamodzi ndi maukonde, adatha kufika pa mlingo feduro, kuonjezera zolowa, ndi kwambiri kuonjezera kupanga.