Nthawi zambiri timalankhula za gawo lazophatikizira mbatata ku Russia. Zowonadi, ndizovuta kuyitanitsa gawo lalikulu la 15% ya kuchuluka kwathunthu m'dziko muno (umu ndi momwe kuchuluka kwawanthu kumagawidwira gawo). Komabe, mkhalidwe wamsika ukusintha pang'onopang'ono, udindo wamabizinesi opanga chimanga, tchipisi, ma fries achi french, mbatata zotulutsidwa, etc. zikuwoneka bwino. Mafakitale atsopano akutsegulidwa, ndipo mizere yotsatirayi idayamba kale. Ndipo kupita patsogolo kumeneku kumatipatsa chiyembekezo choti bizinesi ya mbatata mdziko lathu ili ndi tsogolo labwino.
KUGWIRA BWINO KWA FRITO (PEPSICO DIVISION)
Pulogalamu yayikulu kwambiri ya mbatata ku Russia: chaka chilichonse kampaniyo imapeza pafupifupi matani 360 a zinthu zopangira
Mbatata zonse zomwe kampaniyi imagwiritsa ntchito popanga tchipisi zimalimidwa ku Russia. Kumbukilani: mbatata yoyamba yaku Russia yophika ma tchipi a Lay idalimidwa mu 2002 mu kuchuluka kwa matani 4 ku Moscow.
Kampaniyo imagula mitundu yapadera - ndi shuga wocheperako komanso wowuma kwambiri. Pakadali pano, mzere wopangira umaphatikizapo mitundu yamakono yomwe imawoneka bwino kwambiri, koma ndizovuta kupanga, yomwe imafunikira ukadaulo wapamwamba waulimi.
Opanga opitilira 50 amapereka zinthu zopanda pake, monga mafamu 10 amapanga mbatata za mbewu motsatira kampani. Ambiri mwa makampani awa akhala akugwirizana ndi Frito Lei Managing kwazaka zopitilira zisanu.
Ogulitsa zopangira zonse ndi mbewu ndi otenga nawo gawo mu pulogalamu ya "Atsogoleri a gulu la agro", lomwe linakhazikitsidwa ndi kampaniyo mu 1996. Pulogalamuyi cholinga chake ndikupititsa patsogolo mbatata ndi zipatso.
Monga gawo la pulogalamuyi, alimi amapatsidwa zinthu zabwino kwambiri zodzala ndi zida zokolola. Pulogalamuyi imaperekanso ndalama zogulira zida zamasitolo azamasamba zomwe zimakhala ndi nyengo yolamulira nyengo. Minda ndiyotsogola kuti mugule feteleza ndi zinthu zoteteza chomera, amalandila thandizo ndi upangiri wodziwa zambiri, komanso amatenga nawo mbali m'misonkhano posinthana ndi zochitika.
Tithokoze chifukwa chotenga nawo gawo muulimi, abwenzi a PepsiCo adakwanitsa kuwonjezera zokolola za mbatata (30 ndi matani ambiri / ha - poganizira kuti mitundu ya chip siyosiyanitsidwa ndi zokolola zambiri).
DZIWANI IZI KU KASHIR
Yakhazikitsidwa mu Seputembara 2002
Imayendetsa matani oposa 210 a mbatata yapaderadera pachaka, imatulutsa zinthu zoposa matani 100 (zinthu zoposa 200). Pakadali pano, kampaniyo ili ndi mizere isanu ndi iwiri yopanga, ntchito zopanga zofunikira pakupulumutsa zida ndi mphamvu zamphamvu zikuchitika. Kampaniyi ndiwogulitsa mbatata kwambiri ku Central Federal District. Gawo limodzi mwa magawo atatu a zinthu zofunika kuzinthuzi amagulidwa kwa ogulitsa kuchokera ku Moscow.
DZIWANI IZI ku AZOV
Anakhala chomera choyamba cha PepsiCo cha “green” ku Russia, chomangidwa molingana ndi zofunika zachilengedwe ndipo analandira satifiketi ya LEED (Utsogoleri mu Mphamvu ndi Zomanga Zachilengedwe). Mu 2017, malo opangira chithandizo adakhazikitsidwa pachomera; mu Ogasiti 2019, mzere watsopano wopanga zokhwasula-khwasula udatsegulidwa.
Tsopano kampaniyo ili ndi mizere isanu: iwiri yopanga tchipisi cha mbatata, iwiri yopanga ma blackers ndi mzere umodzi wamagulu osala a chimanga Cheetos. Zipangizo ndi zinthu zosafunikira zakumera zimalimidwa ndi mabizinesi kumwera kwa Russia, chomeracho chimagwirizana ndi minda 26 yomwe imapereka mbatata za tchipisi ndi ufa wopangira zopangira.
KUDZIWA KWA DZIKO LAPANSI KU NOVOSIBIRSK
Kuthekera kopanga chomera cha PepsiCo mdera la Novosibirsk kwakhala kukuganiziridwa ndi kampaniyo zaka zingapo
Kutsegulira bizinesi m'derali kuyenera kuonjezera phindu la kampaniyo: kutumiza zinthu kuchokera pakati pa dzikolo kupita ku Siberia, Far East ndi Kazakhstan ndizodula. Apanso, kampani idabwereranso ku nkhaniyi mu February 2019: pa zokambirana zakugulitsa ndalama ku Sochi, Purezidenti wa PepsiCo ku Russia, Belarus, Ukraine, Caucasus ndi Central Asia, Neil Starrock, kazembe wa dera la Novosibirsk, Andrei Travnikov, ndi director wamkulu wa Agency for Investment Development of the Novosibirsk Region A Alexander Zyryanov asayina mgwirizano pakumanga fakitale yosakasa anthu ku Novosibirsk.
Kampani yatsopanoyi ipanga tchipisi ndi ma crackers pansi pamtundu wa Lay's, Cheetos ndi KhrusTeam. Kuchuluka kwa bizinesiyo kudzakhala pafupifupi matani zikwi makumi asanu a zinthu zomalizidwa pachaka. Ndalama zomwe zikuchitika pulojekitiyi akuti ndi RUB 50 biliyoni. Kukhazikitsidwa kwa chomeracho kwakonzedwa mu 12.
Kampaniyo ikukonzekera kugula zinthu zatsopano zopangira tchipisi kwa alimi wamba azaulimi ndipo ziwathandiza kuyambitsa kupanga mbatata zapamwamba kwambiri. Pulogalamu yapadera yaulimi idzakhazikitsidwa m'derali, omwe atenga nawo mbali omwe adzalandire mbewu, ndalama zofunikira, ndipo aphunzitsidwa kugwira ntchito ndi mitundu yatsopano. Mtengo wa pulogalamu yaulimiwu sunatchulidwepo, zimangodziwika kuti izi zidzakhala ndalama zowonjezera ku ruble 12 biliyoni zomwe zidalengezedwa kale.
Pakadali pano, njira zoyambirira zakukonzekereratu malo omwe adayamba kale ntchito akutengedwa. Chifukwa chake, m'maboma asanu a Kemerovo (kumalire kwa Novosibirsk) mu 2019 kuyesa ziwembu za hekitala imodzi kukula kwake, pomwe zidutswa za mbatata zidakula.
LEM WESTON WHITE COTTAGE French fishi
Yakhazikitsidwa mu Epulo 2018. Ndi mgwirizano wapadera wa Belaya Dacha JSC ndi Lamb Weston Maijer. Ntchitoyi ikuchitika pagawo la Lipetsk malo apadera azachuma. Bajeti ya polojekiti: ma euro oposa 120 miliyoni.
Mphamvu yomwe ikukonzekera gawo loyamba ndi matani 16 pa ola limodzi (kapena matani zikwi 100 a zinthu zomalizidwa pachaka zokhala ndi matani pafupifupi 200 zikwi zazida). Chomeracho chikukonzekera kumanga gawo lachiwiri ndipo sichimatengera mawonekedwe achitatu.
Gawo (pafupifupi 30%) lazomwe mbewuyi limafunikira pazinthu zopangira zopangira zimaperekedwa ndi malo ake aboma a m'dera la Tambov. Inapanganso malo ake osungira mbatata kwa matani 7500, ndi njira yodziwira yokha yopanga ndikuwunika magawo onse ofunikira. Zambiri zotsalira (mitundu ya mbatata Innovator, Challenger) zimalimidwa ndi alimi omwe mapangano awo atenga nthawi yayitali.
Zipangizo zapamwamba zokha ndizomwe zimaperekedwa kuzomera. Mwanjira zambiri, ichi ndiye choyenera cha sukulu yaulimi, yokonzedwa ndi JSC "Belaya Dacha" kale ntchito isanayambike. Nthawi yonse yomwe amagwira ntchito, aphunzitsi pasukuluyi - akatswiri odziwa zantchito za bizinesi - adathandizira alimi a mbatata ochokera kumadera 16 mdziko muno kuti adziwe ukadaulo wapamwamba wazopanga, zomwe zidapangitsa kuti zokolola zichulukane mpaka 500 c / ha. Alimi aphunzira kulima ma tubers amtundu winawake, mawonekedwe ena, okhala ndi zinthu zowuma mwatsatanetsatane; Akatswiri aukadaulo wosunga tchipisi ta mbatata.
Wogula woyamba wazinthu zomwe adasankha anali msika wamaresitanti a McDonald. Chomerachi chimaperekanso malonda ake ku malo ena othandizira ndi unyolo wogulitsa mdziko lonse. Chomera cha LEM Weston Belaya Dacha chimawona kuti ndi ntchito yawo kukwaniritsa zofunikira zophika za french ku Russia, komanso kukonza zoperekera katundu kunja. Ndikofunika kudziwa kuti njira zazikuluzikulu zotsogola izi zachitika kale: kumayambiriro kwa chaka cha 2019, malinga ndi ziwerengero, kuchuluka kwa ma fries aku France ku Russian Federation kwatsika pafupifupi theka, ndipo kutumizidwa kwa ma frie aku Russia kwakula pafupifupi kasanu ndi kamodzi.
"MALO OGULITSIRA WA MAXIM"
Chomera chomera kupanga mbatata.
Yotsegulidwa mu 2011
Masiku ano ali ndi malo otsogola ku Russia komwe akupita. Mwezi uliwonse, matani 100 a zinthu zofunikira zimalowa mumsika. 40% yazopanga zonse zimatumizidwa kunja.
Mu 2019, kampaniyo idalengeza kuti ipanga chomera chachiwiri chopangira mbatata - m'boma la Novozybkovsky m'chigawo cha Bryansk. Kuchuluka kwa ntchito zamtsogolo kudzafika matani 120 pachaka. Kuchuluka kwa ndalama mu ntchitoyi sikunalengezedwebe.
CRIMM
Tyumen agrofirm ndi m'modzi mwa atsogoleri ku Russia pakupanga tebulo ndi mbatata
Kutsegulidwa kwa makina osinthira ndi njira yatsopano pakukula kwa kampani.
Chomera chimapanga mbatata zophika pang'ono zophika bwino zokhala ndi zowonjezera zachilengedwe ndi mbatata zatsopano zosenda zatsopano. Yotsegulidwa mu Seputembala 2019.
Chomeracho chidamangidwa munthawi yolemba: osakwana zaka zitatu. Mtengo wa pulojekitiyi unali pafupifupi biliyoni imodzi miliyoni mazana awiri. Kutalika kwakukulu kwa chomeracho kukukonza matani 30 azida zopangira ndikupanga matani 15 azamalonda zomwe zimamalizidwa pachaka.
Katunduyo amagulitsidwa kudzera ogulitsa ndipo amaperekedwanso kumadera a HoReCa ndi B2B, osati ku Urals Federal District kokha.
Mu Okutobala 2019, zopangidwa za chomera cha KRiMM zidakhala malo oyamba posankha "Best Eco-Product for Restaurants" pa PIR EXPO ku Moscow. Pambuyo pa izi, mabizinesi okhudzana ndi omwe amapezeka mumzinda wakale adalengeza chidwi chawo chogula mbatata za Tyumen
GULU LOPHUNZITSA
Bizinesi ya ku Tyumen iyi ilibe mbiri ya "mbatata" yokha. Chomera chimatulutsa masamba osambitsidwa, masamba, masamba osankhika ndi masamba azomera: kaloti, beets, mbatata, kabichi ndi ena. Chowonjezeracho chimaphatikizaponso saladi zamasamba (ruccola, chimanga, ayezi, chard, romano) ndi zosakanikirana zamasamba odulidwa, zitsamba ndi saladi.
Ntchitoyi yakhala ikuchitika kuyambira chaka cha 2018; mu Ogasiti 2019, malowa adatumizidwa.
Kutsegulidwaku kunachitika pa Novembala 5, 2019. Kuchulukitsa kwa ndalama kunakwana ma ruble 220 miliyoni. Madera onse opangidwawo anapitilira masikweya mita 3,4. mita. Mtengowo adzalemba anthu 80.
Zogulitsazo zimapangidwa kuti zizigulitsidwa m'matangadza, ma cafes, malo odyera, zakudya zamafuta ndi zina. Kupulumutsidwa kumapangidwa kwa Kurgan, Chelyabinsk, Omsk, Tomsk ndi Sochi.
Mtsogolomo, chomerachi chikufuna kuwonjezera kuchuluka kwake ndikuwonjezera kuchuluka kwake.
Ntchito zofunika kukonza za mbatata ziyenera kuganiziridwa mosiyana, nthawi zambiri zimalembedwa munyuzipepala, ndipo opanga ulimi ali ndi ziyembekezo zawo.
«MIRATORG»
Malinga ndi BEFL kuyambira Meyi 2019, anthuwa amakhala woyamba kukhala ndi minda yaulimi ku Russia, osamalira mahekitala 1 miliyoni. Imodzi mwazitini zazikuluzikulu zaku Russia zomwe zimapanga ng'ombe, nkhumba ndi nkhuku.
Mwinanso, kampaniyo imatha kukhala imodzi mwazopanga zazikulu zamasamba ndi mbatata, komanso kutsegulira kampani yopanga zinthu.
Mu februza 2019, wogwirawo adalengeza ndalama za ruble 6,4 biliyoni. pakupanga matani 100 a mbatata, kabichi, kaloti, etc. pamahekitala 3 a malo othiriridwa m'dera la Tula, komanso pomanga malo osungira ndi kukonza zinthu. Makampaniwa akufuna kuti atsegule chomera chamakono chomwe chimagwira ntchito zofunikira kugulitsa ndi malo ogulitsa. Poyamba, kampaniyo idzakhala ikukonzekera kugulitsa asanagulitse masamba ndi mbatata, koma Miratorg siyimapatula mwayi wofika pakuzama kwambiri ndikuyambitsa kupanga kwawokha kwa tchipisi kapena ma fries achi french.
MCCAIN
Kampani yaku Canada ndi imodzi mwazomwe zimapanga mbatata zachisanu kwambiri padziko lonse lapansi, mtsogoleri wadziko lonse pakupanga ma fries achisanu aku France (amatulutsa 1/3 mwa batala lililonse ku France padziko lapansi)
Kampaniyo ikukonzekera kubwereranso kudzakambirana nkhaniyi pachaka chimodzi. Kuphatikiza apo, mu Seputembala 2019, kampaniyo idalengeza zakupanga kupanga zazikulu zamasamba ndi mbatata zokhala ndi matani 300 pachaka ku Stavropol Territory.
Tiyeneranso kukumbukira kuti Miratorg ili kale ndi bizinesi yopanga masamba achisanu ndi zipatso (zopangidwa ndi Vitamini brand) m'chigawo cha Moscow, zopangira zomwe zidagulidwa kale kuchokera kwa omwe amapanga ena ndi 50% kunja.
Podzafika mu 2017, kampaniyo inali ndi malo opanga 47 pamakontrakitala asanu ndi limodzi. Ofesi ku Russia yakhala ikugwira ntchito kuyambira 1999.
Kwa zaka zambiri, kampaniyi yakhala ikuganiza zokhudzana ndikumanga chomera chopangira mbatata mdziko lathu. Chifukwa chake, mu 2004, malingaliro a kampaniyo kuti apange bizinesi m'magawo a Vladimir kapena Voronezh adakambidwa mwachangu pazofalitsa. Mphamvu ya kapangidwe kamalowo idayenera kukhala matani 40-50 a mbatata pachaka. Mtengo wa polojekitiyi unali pafupifupi $ 100 miliyoni. Mu 2005, zofuna zamakampani zidasinthidwa kupita ku dera la Tyumen, koma ntchitoyi sinayambike.
Mu 2019, McCain adabwereranso kuti aganizire nkhaniyi, limodzi ndi PJSC Cherkizovo Group. Ndipo malo abizinesi asankhidwa kale mdera la Oryol ndi Bryansk.
Tsoka ilo, owerenga magaziniyi sanathe kupeza zambiri mwatsatanetsatane za chitukuko cha ntchitoyi m'mutundu wa atolankhani a McCain ndi PJSC Cherkizovo Gulu.