Kampaniyo ikhazikitsa pulogalamu yaulimi ku Siberia ndipo ithandiza alimi
Purezidenti pa msonkhano wopanga ndalama ku Sochi PepsiCo ku Russia, Belarus, Ukraine, Caucasus ndi Central Asia, Neil Starrok, Bwanamkubwa wa Novosibirsk Region Andrei Travnikov ndi Director General wa Agency for Investment Development of the Novosibirsk Region Alexander Zyryanov asayina mgwirizano pakumanga fakitale yopanga zakudya ku Novosibirsk, atolankhani adati PepsiCo.
Kampani yatsopanoyi ipanga tchipisi ndi tinthu tating'onoting'ono tokhala ndi dzina loti lay's, Cheetos ndi KhrusTeam ndipo tidzakhala fakitale yachitatu PepsiCo ku Russia, ndikupanga zokhwasula-khwasula zamchere. Makampani omwewo amagwiranso ntchito ku Kashira pafupi ndi Moscow komanso ku Azov (dera la Rostov). Malinga ndi Agency for Investment Development ya dera la Novosibirsk, kuthekera kwa bizinesiyo kungakhale pafupifupi matani 50 a zinthu zomalizidwa pachaka. Zogulitsa mu ntchitoyi akuti ndi ma ruble 12 biliyoni, otchulidwa "Kovomerezeka»Woimira PepsiCo.
Tsopano malowa akumaliza, ntchito yopanga ndi kuyesa yayamba. Kutsegulidwa kwa mbewuyo kwakonzedwa mu 2021. Zogulitsa zamakampanizi zidzaperekedwa kumadera onse a Siberia, Urals ndi Far East, komanso m'maiko oyandikana nawo.
«PepsiCo anali amodzi mwamakampani oyamba padziko lonse lapansi omwe adayamba kupanga zinthu zawo kudera la USSR, ndipo ubale wake ndi msika waku Russia uli ndi mbiri yayitali komanso yolemera, - atero Neil Sturrock. - Tipitilizabe kuyika msika waku Russia. Ntchito yomanga kampani yatsopano ku Novosibirsk ichulukitsa kuyendetsa bwino kwa kampaniyo pozindikira kupanga ndi kugula zopangira kuchokera kwa ogulitsa akumaloko. "
Kuyendetsa zokhwasula kuchokera pakati pa dzikolo kupita ku Siberia, Far East ndi Kazakhstan ndizokwera mtengo chifukwa cha phindu lalikulu la zinthu, chifukwa chake ndikwanzeru kwambiri kupanga mu Siberia, woimira adalongosola PepsiCo... Ndipo popeza kubweretsa zopangira ndizovuta kwambiri komanso zodula, kampaniyo ikhazikitsa pulogalamu yaulimi m'chigawo cha Novosibirsk ndipo ithandiza opanga ulimi akumeneko kuti azikulitsa tchipisi tofunikira pokonza. “Tipanga mgwirizano wa zokolola mtsogolo, tidzapatsa alimi mbewu zofunikira, ndikuperekanso ngongole ngati kuli kofunikira. Oyang'anira zaulimi athu adzaphunzitsa opanga ulimi kuti azitha kulima mbatata moyenera zomwe timafunikira, ”adatero. "Chifukwa chake, timanga maukonde onse kuyambira kupanga mbatata mpaka zotsirizidwa." Mtengo wa pulogalamu yaulimi sunadziwikebe. Woyimira kampaniyo adangonena kuti ndalama izi sizinaphatikizidwe mu ma ruble 12 biliyoni, omwe apita kukamanga fakitale, awa adzakhala ndalama zosiyana.
Malingana ndi Rosstat; Matani zikwi zisanu ndi ziwiri ndi zisanu ndi ziwiri anapangidwa.
PepsiCo, malinga ndi chidziwitso chake, ndiye purosesa wamkulu wa mkaka ku Russia komanso wogula mafakitale wa mbatata - kampaniyo pachaka imagula matani oposa 350 zikwi za mbatata. Kuonetsetsa kuti zopangira zake ndizabwino kwambiri, kampaniyo imakonza masemina ndi kuphunzitsa opangira mbatata ndi mkaka wosaphika, imathandizira minda kugula zinthu zobzala, zodzitchinjiriza ndi feteleza. Pulogalamuyi imaperekanso ndalama pazinthu zosungira masamba ndi njira yoyendetsera nyengo. Kudzera mukutenga nawo gawo pulogalamuyi, othandizana nawo PepsiCo adatha kukulitsa zokolola za mbatata - kuchokera pa avareji ya 13 t / ha mpaka 25 t / ha. Masiku ano, 100% ya mbatata zomwe zimaperekedwa kumafakitala amakampani zimalimidwa ku Russia.
Source: https://www.agroinvestor.ru