Kampaniyo, yomwe idakhala eni ake odyera ku Russia McDonald's, yasankha logo, Izvestia imati ponena za ntchito yosindikizira ya kampaniyo.
Chisankhocho chinapangidwa mokomera chisankhocho, chomwe chikuwonetsa ndodo ziwiri za lalanje (zoyimira zokazinga zaku France) ndi bwalo lofiira-lalanje (lotanthauza burger).
Kumbuyo kwa chizindikirocho ndi chobiriwira, chomwe chikuyimira "ubwino wazinthu ndi ntchito."
Kuyambira pa June 9, maukonde amayambitsa kampeni yotsatsa ndi chizindikiro chatsopano.