Hot Pot Bud the Spud idzavomera pa TV yaku Britain nthawi yachilimwe ngati gawo lokonda kutsatsa mtengo wamtengo wa $ 100. Mtolankhani watolankhani ku United Kingdom's Agricultural and Horticultural Development Council (AHDB) akuti kampeni yotsatsa yatsopano ndikupitiliza yomwe idachitika ("Better More Than Under") ndipo cholinga chake ndikuthandizira kugulitsa kwa mbatata atamaliza mliri wa COVID-000. Ogwiritsa ntchito athe kuwona malonda ndi chimbale chatsopanocho pamasamba ochezera komanso pazithunzithunzi zama digito m'masitolo akuluakulu.
Kampeni yatsopano yotsatsa (yotchedwa "Kunyoza") yokhala ndi munthu wamasaya Bud ikufuna kulimbikitsa anthu kuti aziwonjezera mbale za mbatata pazakudya zawo sabata iliyonse. Mavidiyowa akutsindika kuti mbatata ndizosavuta kukonzekera komanso zathanzi. Ndipo maphikidwe amapezeka ku Lovepotatoes.co.uk.
A Director a AHDB Development Strategy Rob Clayton adati: "Tidachita chidwi ndi malingaliro a Bad Spud pamsonkhano woyamba. M'masiku ano, anthu ambiri adayamba kuphika kwambiri kunyumba ndipo akufunafuna malingaliro atsopano kuti chakudya chikhale chosangalatsa. Yakwana nthawi yokumbutsa anthu kuti mbatata zocheperako zimatha kudya chakudya chamadzulo ngakhale pang'ono. ”
Kampeniyi ndi gawo limodzi mwazinthu zothandizira pa ntchito yotsatsira mbatata panthawi yamavuto omwe amabwera chifukwa cha coronavirus. Opanga adavutika chifukwa kutsekedwa kwathunthu kwa zodyetsa, zomwe zidapangitsa kuti kumapeto kwa Machi, masheya a mbatata afika matani 1,19 miliyoni, omwe ndi 20% kuposa chaka chatha.
Ntchito yotsatsa idakonzedwa kuti ipangitse kuchuluka kwa mbatata yogulitsa, koma ntchito ya AHDB sikucheperako: Bungwe la UK Agriculture and Horticulture Development Council latsegulanso njira yogulitsa mbatata pa intaneti yomwe imathandizira kulima opanga mwachindunji ndi makasitomala ndikuthandizira kuthetsa kusalinganika pamsika.