Malinga ndi pulogalamuyi, minda isanu yaku Russia, omwe ndi othandizana ndi Belaya Dacha Gulu la Makampani, alandila ndalama zothandizira kupereka ziphaso zapadziko lonse lapansi ndipo azitha kukhala ogulitsa McDonald's
A McDonald's alengeza kuyambika kwa gawo loyamba la pulogalamu ya zopereka yomwe ikufuna kuthandiza alimi aku Russia. Minda yopitilira 20 yochokera kumadera 16 aku Russia, ogwirizana ndi Belaya Dacha Gulu la Makampani, adatenga nawo gawo.
Pakadali pano a McDonald's alandila zinthu kuchokera kwa ogulitsa 160 aku Russia. Nawonso amagwiritsa ntchito zinthu zopangira kuchokera kumafamu opitilira 400 omwe amagwirira ntchito ngati za ulimi wa ng'ombe, kulima letesi, nkhaka, mbatata, ndi mafamu amkaka kuti apereke zogulitsa ku ma netiweki. Kukhazikitsidwa kwa pulogalamu yothandizira olima letesi ndi gawo loyamba la gawo lalikulu la McDonald lomwe cholinga chake ndikupanga minda ku Russia, motero, kukulitsa kuchuluka kwa zinthu zabwino pamsika. Kwa alimi omwewo, izi zikutanthauza mwayi wogwirizana ndi makampani ena akuluakulu, kukulirakulira komanso mwayi wopanga bizinesi m'malo osiyanasiyana ku Russia. M'tsogolomu, McDonald akufuna kukulitsa pulogalamuyi kuti ikwaniritse magawo osiyanasiyana azaulimi.
Chifukwa chakukula kwaukadaulo kwamabizinesi a McDonald ku Russia, kampaniyo ikufunitsitsa kukulitsa malo ogulitsira ndipo idaganiza, choyamba, kuthandizira omwe akupanga zaulimi omwe akutenga gawo loyamba mu letesi. Kuti atenge nawo gawo pulogalamuyi, minda 5 idasankhidwa kuchokera ku Astrakhan kupita ku Novosibirsk, yomwe idapereka chisankho chokhwima malinga ndi izi: kupanga ndi kusintha kwa njira, chitetezo cha chakudya ndi mtundu wazogulitsa, matekinoloje opulumutsa zida, koposa zonse, kufunitsitsa kukhazikitsa ndi kukhazikitsa matekinoloje atsopano. Malinga ndi zotsatira za gawo loyamba la pulogalamuyi, zopereka zidalandiridwa ndi: Vitaly Iotov (dera la Moscow), Vladimir Kim (dera la Tula), Vladislav Lupine (dera la Krasnodar), komanso Sergey Bystrykh ndi Razil Sungatov ochokera ku Novosibirsk ndi Astrakhan zigawo, motsatana. Kupeza chizindikiritso cha GAP yapadziko lonse lapansi kudzalola kuti minda yawo isangolemekezedwa chifukwa cha zabwino zake komanso chitetezo cha zinthu zawo, komanso kuti adzitsegulire misika yatsopano.
McDonald's imapanga chimodzi mwazofunikira kwambiri pamsika waku Russia kwa ogulitsa zinthu, makamaka, ndikofunikira kukhala ndi ziphaso zapadziko lonse lapansi ndi chitetezo malinga ndi muyezo wa Global GAP. chitsimikizo ichi - chiziwathandiza kuti awonjezere mpikisano wawo pamsika wapadziko lonse ndikukhala ogulitsa a McDonald.
Kampaniyo ili ndiudindo posankha omwe amapereka - amadutsa magawo angapo a macheke kuti atsatire kutsatira kwapadziko lonse lapansi. “Ndife onyadira kuti omwe amatigulitsa ndi atsogoleri mdera lazogulitsa zachuma ku Russia. Lero, 99% yazogulitsa za McDonald zimapangidwa ku Russia, kutsatira kwathunthu miyezo yokhwima yaku Russia komanso yapadziko lonse lapansi, "atero a Irina Korshunova, Senior Director for Quality Assurance and Quality Assurance and Sustainable Development ku McDonald's ku Russia. "Kukhazikitsidwa kwa pulogalamu yopereka ndalama kwa alimi akumaloko ndi gawo lomveka pantchito yathu yothandizira ntchito zaulimi ndi chuma chonse cha Russia. Pulogalamuyi ndiyothandiza kwa alimi komanso a McDonald's: ndikofunikira kuti tilandire zinthu zabwino mosalekeza, ndipo izi zimadalira kupezeka kwa zopangira zabwino. Kwa alimi, kutenga nawo gawo mu pulogalamuyi ndi mwayi wopeza msika wotsimikizika wogulitsa ”.
"Belaya Dacha ndi mpainiya komanso mtsogoleri wamsika wa saladi ku Russia. Tinali oyamba kuyamba kupereka madzi oundana kwa a McDonald's mu 1994, pomwe samadziwa chilichonse chokhudza kulima letesi ya madzi oundana. Lero, chifukwa cha zomwe akumana nazo, Belaya Dacha akugwira ntchito yolima minda ndikugwirizana ndi alimi ochokera kumadera osiyanasiyana aku Russia, ndikuthandizira kukhazikitsa njira zabwino zolimitsira saladi. Ntchito yolima pakampaniyi imalangiza, kuyang'anira ndikuthandizira kuwonetsetsa kuti zikutsatiridwa ndi mayiko ena, atero a Vadim Matusevich, Director General wa Agroholding Belaya Dacha. "Ntchito yolumikizana ndi a McDonald's ikuthandizira kwambiri kuzindikira kufunika kokwaniritsa miyezo yapadziko lonse lapansi ya olima m'munda."