Magnit retail chain akuyesa njira yatsopano yogwirira ntchito ndi minda - chophatikiza chogulira ndikupereka zinthu zaulimi ndi ntchito zambiri zowonjezera zamafamu ang'onoang'ono. Kupyolera mu aggregator, alimi adzatha kupereka katundu wawo osati ku Magnit masitolo, komanso ku maunyolo ena ogulitsa, komanso makampani a HoReCa ndi makampani opanga zinthu. Ntchito yoyeserera "Magnit" ikugwiritsidwa ntchito limodzi ndi Boma la Chigawo cha Tula kuyambira Novembara 2022.
Chitsanzo cha aggregator sichikutanthauza kukhalapo kwa malo opangira zinthu zapakatikati, komanso kupereka ntchito zapadera. Zogulitsa kuchokera kwa alimi zimafika kumalo osungiramo zigawo, komwe zimakonzedwa (kutsukidwa, kupakidwa, kupakidwa, ndi zina zotero), kenako zimatumizidwa kumalo ogawa apafupi kapena mwachindunji kumasitolo.
Kusiyana kwakukulu pakati pa chitsanzo cha Magnit aggregator ndi mayankho omwe akuimiridwa kwambiri pamsika masiku ano, kuphatikizapo malo ogulitsa katundu, ndikuthandizira alimi mu unyolo wonse "kuchokera kumunda kupita ku alumali". Kuphatikiza pa kugula ndi kugawa pakati, ophatikiza omwe amayesedwa ndi Magnit amalangiza alimi pazakupanga ndi kutsatsa, mapulogalamu othandizira ndi ma subsidies, amapereka deta yowunikira, amapereka ndalama zogulira zopangira (mbewu, feteleza, chakudya) ndi zida, amaphunzitsira famu. ogwira ntchito, amapereka chithandizo pakulemba zinthu, ndi zina.
Masiku ano, alimi a 36 akugwira ntchito kale pamaziko a aggregator yoyamba, yomwe Magnit adayambitsa m'chigawo cha Tula. Zogulitsa zawo zimaphatikizidwa ndikukonzedwa pamalo apadera, pambuyo pake zimatumizidwa kumasitolo ogulitsa. Mitundu yosiyanasiyana ya zinthu zomwe zimaperekedwa zimaphatikizapo mkaka ndi mkaka, nyama gastronomy, nsomba zatsopano ndi ndiwo zamasamba. Monga gawo la oyendetsa ndege, Magnit amamaliza mapangano osavuta ndi alimi. Kuphatikiza apo, kampaniyo yakhazikitsa njira zosiyana zovomerezera zinthu kumalo ogawa komanso kumalo ogulitsira. Kukonzekera kwazinthu zaulimi kumachitika ndi zoyendera za kampaniyo, ndipo mashelufu apadera amaperekedwa kwa iwo m'masitolo am'derali.
Pamodzi ndi alimi a Tula, Magnit amagwira ntchito zamabizinesi pamagawo a mayendedwe, kukonza, kusungirako ndi kugulitsa katundu, amakulitsa miyezo yazogulitsa pafamu. Wogulitsa akuyesa mayankho a IT pakukonzekera dongosolo, kasamalidwe ka mayendedwe, ndi zina zambiri. Pa nthawi yomweyo, Magnit akugwira ntchito kuti akhazikitse kugula zinthu zopangira ndi zida za omwe akutenga nawo gawo, kukonza zogulitsa kunja kwa kampaniyo, kupanga maluso opangira zinthu, yambitsani machitidwe apamwamba owongolera ndi matekinoloje atsopano.
Malingana ndi zotsatira za kukhazikitsidwa kwa polojekitiyi, opanga ang'onoang'ono, omwe mpaka pano sanathe kupanga zinthu zamtengo wapatali, adzatha kupereka katundu wawo ku mashelufu a Magnit, maunyolo ena ndi HoReCa. Posachedwapa, Magnit afotokoza mwachidule zotsatira za woyendetsa ndegeyo, kenako ndikupanga chisankho pakukulitsa ntchitoyo.
Alexey Stepin, Minister of Agriculture of the Tula Region:
"Kuthekera kwa msika waku Russia wazogulitsa pafamu ndikwambiri. Koma alimi amakumana ndi mavuto ambiri okhudzana ndi kupeza njira zogulitsira malonda, kukwera mtengo kwa zipangizo ndi zipangizo, kusowa kwa ndalama zogwirira ntchito mu nyengo yopuma, kusowa kwa ogwira ntchito oyenerera, kutayika kwa mbewu chifukwa cha kusowa kwa mphamvu zosungira. Njira yothetsera mavutowa imaperekedwa ndi Magnit, kutengera luso lake lalikulu pogwira ntchito ndi mabizinesi ang'onoang'ono. Mosiyana ndi chikhalidwe chachikhalidwe, aggregator, omwe tikuyesa pamodzi m'chigawo cha Tula, adzapereka minda yaing'ono osati njira yogawa, komanso ndi mautumiki osiyanasiyana okhudzana - kuchokera ku chithandizo posankha zipangizo, kupanga mitundu yosiyanasiyana, mankhwala. chiphaso chothandizira ndalama zogulira zida, njira zopangira ndi zina. ".
Egor Shumilin, wotsogolera zamalonda pazogulitsa zatsopano za Magnit retail chain:
"Kafukufuku wathu wamsika akuwonetsa chidwi chachikulu pazakulima: 90% ya ogula omwe adafunsidwa ndi okonzeka kuzigula. Panthawi imodzimodziyo, ogula ambiri amawona kuti ali okonzeka kugula zinthu zaulimi nthawi zambiri, ngati zimakhala zotsika mtengo, zimatsimikiziridwa kuti ndi zapamwamba komanso zotetezeka. Ndi ntchito izi zomwe polojekiti yathu yatsopano idzathetsere, lingaliro lomwe tikuyesa m'dera la Tula. Cholinga chake ndi minda yaying'ono yomwe imafunikira chithandizo chokwanira. Chifukwa cha oyendetsa, tikukonzekera kukhazikitsa njira yabwino yolumikizira aggregator yomwe ingathandize kuti alimi azitha kugulitsira malonda, komanso kuti bizinesi yawo ikhale yabwino komanso yokhazikika. "
Sergey Mitin, Wachiwiri Wachiwiri Wapampando wa Federation Council Committee on Agri-Food Policy and Environmental Management:
"Palibe lingaliro loti "mlimi" kapena "wopanga zinthu zaulimi" m'malamulo. Masiku ano, mlimi akhoza kukhala mlimi yemwe amalima mbewu yekha m'dziko lake ndi manja ake, komanso wogulitsa amene anabweretsa masamba ochokera kumayiko oyandikana nawo. Izi zimawononga chitukuko cha ulimi ndipo sizilola kugwiritsa ntchito njira zothandizira anthu omwe akuzifuna. Izi ndizofunikiranso pa projekiti yoyeserera ya aggregator, yomwe idakhazikitsidwa ndi Magnit. Ogula ali otsimikiza kuti zinthu zapafamu zimapangidwa kuchokera kuzinthu zachilengedwe, ndizokoma kwambiri, zathanzi, komanso zachilengedwe. Komabe, palibe njira zomveka bwino za "zakulima"; opanga amagwiritsa ntchito izi pogwiritsa ntchito mayina a "famu", omwe amasokeretsa nzika. Pachifukwa ichi, ndikukhulupirira kuti kudziwa kuti "mlimi" ndi ndani komanso zomwe zimayenera kukhala "zamunda" ndizofunikira kwambiri, ntchito yofunika kwambiri yomwe boma liyenera kuthetsa posachedwa. Ntchito yotereyi ikuchitika pamalo a Komiti ya Federation Council on Agrarian and Industrial Policy and Environmental Management. ”
Magnit amakulitsa ubale ndi mafamu ndi ogulitsa am'deralo. Mu 2014, wogulitsa adapanga mawonekedwe a masitolo apafamu m'malo amasitolo ake. Masiku ano, madera apadera okhala ndi zinthu zaulimi amaperekedwa m'masitolo ambiri ndi ma hypermarkets akampani. Kuyambira chaka cha 2016, Magnit yakhala ikugwira ntchito ndi opanga zaulimi wapakhomo pansi pa agro-contracting system, ndikumaliza mapangano anthawi yayitali ndi ma voliyumu otsimikizika. Gawo lazinthu zaulimi pazinthu zotere ndi 45%. Mu 2021, kampaniyo idapanga mgwirizano wosavuta woperekera kwa olima ang'onoang'ono. Anzake ambiri a Magnit ku Russia konse adagwiritsa ntchito kale.
Pakadali pano, Magnit amagwirizana ndi minda yopitilira 420 komanso olima ang'onoang'ono. Mu 2022, chiwongola dzanja chazinthu zamafamu pamisika yogulitsa zidakwera ndi 35% ndikufikira ma ruble 23,5 biliyoni.
Ku Magnit, zinthu zaulimi zimaperekedwa makamaka m'magulu azinthu zatsopano, komanso zipatso ndi ndiwo zamasamba. Mafamu ang'onoang'ono amapereka mkaka, tchizi ndi zinthu zina zamkaka, nyama ndi nkhuku, zakudya zabwino za nyama ndi gastronomy ya nsomba, masamba a borscht, maapulo, ndi zipatso. Chiwerengero chonse cha zinthu zaulimi zomwe zili muunyolo waunyolo kumapeto kwa 2022 zinali pafupifupi 1 SKUs (+ 900% poyerekeza ndi 54).