Lenta Online adzayesa Svezhetologist pafupifupi wothandizira kulangiza makasitomala pa kusankha zipatso ndi ndiwo zamasamba. Cholinga cha polojekitiyi ndikuwonjezera chidaliro pogula zipatso ndi ndiwo zamasamba pa intaneti.
Kuti muyimbire wothandizira, simuyenera kutsitsa pulogalamu yam'manja ya Lenta Online. Mlendo m'sitolo atha kupeza ndikusanthula kachidindo kapadera ka QR m'dera la Zipatso ndi Masamba. Svezhetologist adzagawana ndi makasitomala owononga moyo posankha zipatso ndi ndiwo zamasamba, zomwe zimagwiritsidwa ntchito ndi otola a Lenta Online pantchito yawo. Kuphatikiza apo, mutha kupeza nambala yotsatsira yapadera yochotsera mukayitanitsa patsamba lawebusayiti komanso pulogalamu yam'manja.
Andrey Kalinov, wamkulu wa zolumikizirana zamabizinesi apaintaneti ku Lenta, adati:
“Makasitomala amakhudzidwa ndi kusankha kwa masamba ndi zipatso. Izi ndizowona makamaka kwa ogula omwe akufuna kuyitanitsa magulu awa azinthu pa intaneti. Chifukwa cha wothandizira wa Svezhetologu, makasitomala a Lenta Online yobweretsera azitha kuwonetsetsa kuti zinthu zatsopano komanso zapamwamba kwambiri, zosankhidwa mosamala ndi osankha m'masitolo a netiweki, zifika patebulo lawo. ”
Pulojekitiyi ndi gawo la ntchito yaikulu yolankhulirana yolimbikitsa ubwino wa ntchito yobweretsera, yomwe inayambika chaka chatha m'masitolo ndi malonda. Woyendetsa ndegeyo anayambika m'ma hypermarkets awiri a ku Moscow omwe ali pa maadiresi otsatirawa: Chechersky proezd 51 ndi 47 km ya Moscow Ring Road, kumanga 20. Ngati polojekiti yoyendetsa ndegeyo yapambana, kampaniyo idzasankha kukulitsa masitolo ena.