Mtundu wa Lay usintha ma paketi ake ndi logo yake koyamba m'zaka khumi ndi ziwiri. Wopanga tchipisi akukhazikitsanso tsamba lake lovomerezeka kuti awonetse kusintha kwamapangidwe.
Kukonzanso koyamba kuyambira 2007 kudzakhala mtundu wa mbatata wa Lay's (PepsiCo-owned). Chips mu phukusi latsopano adzawonekera koyamba ku US ndi Canada, kenako m'misika ina.
Lay apangitsa logo kukhala yaying'ono, kusintha mawonekedwe ndi mawonekedwe azithunzi. Mothandizidwa ndi rebranding, wopanga tchipisi akuyembekeza kukopa omvera achichepere.
Malinga ndi Frito-Lay (omwe amapanga tchipisi ta Lay), John Guerra, wopanga wamkulu, kampaniyo idafuna kufotokozera kudzera mu kapangidwe katsopano kamene Lay's "ndi mtundu wosangalatsa komanso wokoma." Tchipisi ziyamba kuwonekera muzolemba zatsopano ku US ndi Canada, kenako m'misika ina.
Source: https://www.retail.ru/