Magazini ya Potato System yatulutsidwa kuyambira 2009. Mu february 2020, magaziniyi idadumphadumpha mwamphamvu pa intaneti: idakhazikitsa tsamba lamakono la zilankhulo zambiri, natsegula magulu kuti athe kulankhulana ndi owerenga pamawebusayiti ndi amithenga ake nthawi yomweyo. Pazifukwa zomwe adatengera izi komanso zomwe bukuli likukonzekera mtsogolo, pokambirana ndi Development Director Viktor Kovalev.
- Kodi kuchuluka kwa magaziniyi kwawonjezereka kuyambira kukhazikitsa tsamba latsopanoli?
- Inde, ndipo kuwonjezeka nthawi yomweyo kunakhala kwakukulu kwambiri kuposa momwe tidakonzera: poyamba, tsamba lathu lidayendera ndi anthu pafupifupi 2 pamwezi. Pakutha kwa Julayi, kuchuluka kwa alendo kunayamba kufikira anthu 8 patsiku, ndipo zikuoneka kuti sitisiya pamenepo.
- Ndi chifukwa chiyani chidwi choterechi kuchokera kwa owerenga?
- Owerenga amakopeka ndi zofunikira, zosinthidwa pafupipafupi, tsamba losavuta. Kuphatikiza apo, zida zomwe zimasindikizidwa patsamba la magaziniyi tsopano zimangotanthauziridwa m'zilankhulo zonse za dziko lapansi, ndiye kuti, kufalitsa kwathu sikunagwire ntchito kokha kwa ogwiritsa ntchito olankhula Chirasha.
- Ndi chiyani? Kodi bukulo lisiya?
- Pafupifupi 80% ya zinthu zomwe zidasindikizidwa patsamba la magazini ya "Potato System" zimaperekedwa kukukula kwa mbatata yaku Russia. Koma tikukhulupirira (ndipo Yandex Metrica akutsimikizira lingaliro ili) kuti zonse zomwe timauza za Russia (dziko lomwe ndi amodzi mwa opanga mbatata zazikulu kwambiri padziko lapansi) ndizosangalatsa osati kwa owerenga wamba. Ndipo chachiwiri, mutu wakukula kwa mbatata ndikutanthauzira kwapadziko lonse lapansi, ngakhale kusiyanasiyana kwa nyengo, ukadaulo, ndi zina zambiri. Zolemba patsamba lathu zimawerengedwanso ku Kazakhstan, Argentina, Canada, Netherlands, ngakhale ku South Africa, ndipo izi ndi chachikulu. Magaziniyi imabweretsa akatswiri ochokera padziko lonse lapansi.
M'tsogolomu, tikukonzekera kulemba zochulukirapo ndi zokumana nazo za madera aku Russia, koma nthawi yomweyo sitidzanyoza zomwe akukulitsa mbatata zakunja.
- Ndipo ndichifukwa chiyani masamba ambiri pa malo ochezera aanthu amapangidwa? Magaziniyi ikuyimiridwa lero pa Facebook, VK, Odnoklassniki, Twitter, Instagram, LinkedIn, Telegraph.
- Tikufuna kukhala pafupi ndi owerenga athu. Onani momwe amvera pazinthu zofalitsidwa, gwiritsani ntchito mitu yomwe imawakondweretsa. Pali masamba ambiri, chifukwa omvera athu alibe mawu, aliyense ali ndi njira yawo yolumikizirana.
Komanso, ambiri mwa maguluwa adakhazikika kale kukhala "media" odziimira pawokha. Njira ya Agronomy ku Telegraph, mwachitsanzo, imagwiritsidwa ntchito kusinthanitsa chidziwitso chaukadaulo waulimi, akatswiri odziwa zakuthambo odziwa ntchito zakuthambo amapereka upangiri kwa oyamba kumene, kulowererapo kwa woyang'anira m'magazini sikufunikanso. "Msika" womwewu mu Telegraph imakhala malo osonkhaniranako kwa olima ndi ogulitsa kwathunthu.
- Tiyeni tibwererenso ku buku lomwe lasindikizidwa. Mu 2015, magaziniyi idalengeza kampeni yoyeserera yaulere yamafamu a mbatata ku Russia. Kuchokera nthawi imeneyo, mabanja ambiri ochokera kudzikoli monse akhala akuchita nawo kuwerenga. Kodi ntchitoyi ipitilizidwa?
- Inde, mwamtheradi. Ngakhale timatulutsa zinthu zonse zomwe zimasindikizidwa patsamba lino, mtundu wa "pepala" udakali wotchuka kwambiri. Ntchito zolembetsa zimabwera kuchokera konsekonse mdziko muno, kuchokera ku Kaliningrad kupita ku Far East, ndipo tili othokoza kwambiri kwa otsatsa magaziniwa, omwe, pakuyika ndalama muma magazine, amatipatsa mwayi wotumiza makalata.
Ndizinena zowonjezereka: tikhala okondwa kuwonjezera pulojekiti iyi (ofesi ya mkonzi nthawi zonse imapemphedwa kuti izitumiza magaziniyo kumayiko oyandikana: Kazakhstan, Belarus), ngati pali makampani othandizira omwe alola kulipira ndalama zotumizira. M'malingaliro mwanga, iyi ndi mutu wankhani yolimbikitsa kuti tigwirizane: limodzi ndi magazini, ndizotheka kutumiza ntchentche zidziwitso zothandiza kwa alimi a mbatata, zitsanzo za mbewu, feteleza, zinthu zoteteza mbewu. Ngati wina ali ndi chidwi ndikuyankha, ndingakhale wokondwa kufotokoza tsatanetsatane wake.
- Kodi bukuli limadzipangira ntchito ziti tsopano?
- Timasindikiza magazini komanso zowunikira. Ntchito yayikulu yofalitsayi ndikuthandizira owerenga. Ndipo tsopano sindikulankhula zongopeka kuti zolemba mumagazini ziyenera kukhala zothandiza momwe zingathere, kuti anthu agwiritse ntchito zomwe akudziwa bwino omwe akupanga ulimi kapena upangiri wa asayansi m'moyo weniweni.
Magaziniyi imatha kukhala chida chachitukuko cha famu iliyonse, muyenera kudziwa momwe mungagwiritsire ntchito. Mwachitsanzo, ofesi yosinthira imakhala ndimakampeni oyitanitsa alimi a mbatata kuti anene za mbiri yamalonda awo, kuti alenge zithunzi za minda. Timayika zonsezi kwaulere, chifukwa ndikofunikira kuti magaziniyo ikhale "pamtunda wa mafunde", kutiapatsa owerenga zidziwitso zamomwe zachitika mdzikolo. Ndipo m'mafamu, zofalitsa zoterezi ndi mwayi wosonyeza momwe amagwirira ntchito bwino, mbatata zabwino zomwe amalima, kuwonjezera kuonekera kwa mtundu wawo ndipo, mwina, amapeza ogula atsopano pazogulitsa zawo, akumaliza mapanganidwe opanga ndalama ndi ma chain kapena ma bizinesi okonza. Pakadali pano, palibe ambiri omwe akufuna kunena za iwo okha, koma ndikutsimikiza kuti izi ndizakanthawi. Komanso, atolankhani athu nthawi zonse amathandizira kukonza zidziwitso.
- Ndipo bwanji za kukwaniritsa zotsatira zatsopano zachuma?
- Izi ndizofunikanso, momwe zinthu zingapangidwire kutukuka, makamaka "pepala", zimakhalabe zovuta. Euro ikukula, zomwe zimakhudza mtengo wa kusindikiza. Koma mbali inayo, chifukwa cha mliriwu, kuchuluka kwa ziwonetsero mdziko lapansi kwachepa kwambiri, komwe makampani ambiri adagwiritsa ntchito ngati mapulatifomu akuluakulu operekera zinthu zawo ndi ntchito zawo. Magazini yathu, yomwe ili ndi malo ambiri owerengera maimelo, itha kukhala njira yopambana ndikuthandizira kufalitsa chidziwitso chonse kwa omvera.
- Ndi magazini zingati zomwe zidzatulutsidwe mu 2020?
- Awiri. Loyamba (kwenikweni, ili ndi magazini No. 3, 2020) liziwonetsedwa ndi Seputembara 10, tikutenga ziwonetsero zake kwa masabata ena awiri. Tsiku lotulutsa lachiwiri (magazini No. 4, 2020) ndi Novembara 17, zida zake zidzavomerezedwa mpaka pa Okutobala 30. Mutha kulumikizana ndi bolodi losinthira pafoni:
+ 7 967 712 0202 Viktor Kovalev, Woyang'anira Chitukuko
+7 910 381 47 76 Alla Shibalova, Woyang'anira Zolemba
+ 7 910 870 61 83 Olga Maksaeva, Mkonzi-Wamkulu
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