Monga gawo la PepsiCo's Sustainable Development Strategy Responsible for Purpose, mtundu wa Lay. akuyamba kampeni yokhudzana ndi anthu "Gawani kumwetulira ndi Lay's". 1 ruble * kuchokera pa phukusi lililonse la Lay amapita ku Best Friends Foundation for the Support of Persons with Developmental and Intellectual Disabilities (NDII) kuti akwaniritse pulogalamu yaubwenzi yophatikizana.
"Share Smiles With Lay's" ndiye kampeni yatsopano yofikira anthu. Chimodzi mwa zifukwa zazikulu zokhalira kumwetulira ndi ubwenzi, ndipo m’pofunika kuthandiza ife amene zimawavuta kupeza mabwenzi enieni. Monga gawo la kampeni, mtundu wa Lay umathandizira a Best Friends Foundation, omwe amathandiza anthu omwe ali ndi zilema zachitukuko ndi aluntha (IDIs) kupeza abwenzi ndikupeza dziko lodzaza ndi kumwetulira nawo.
Daniel ndi Maria anayamba kulankhulana m’kalasi "Abwenzi apamtima" mu chilankhulo cha Chingerezi. Koma zidapezeka kuti anyamatawa ali ndi zokonda zofananira. Tsopano aliyense wa misonkhano yawo imawalola kuphunzira china chatsopano: anyamata amapita kukachezerana, kukondwerera masiku obadwa pamodzi, kubwera pamafunso ndikuchezera malo osungiramo zinthu zakale.
Ubwenzi wa Daniel ndi Mary - imodzi mwa nkhanizi patsamba la Best Friends Foundationzomwe zidalimbikitsa mtunduwo kuti ugwirizane ndi maziko ngati gawo la kampeni ya Share Smiles with Lay.
M'chilimwe chonse, 1 ruble * kuchokera pa paketi iliyonse ya tchipisi ta Lay yogulitsidwa idzatumizidwa * ku Best Friends Foundation kuti akwaniritse pulogalamu yaubwenzi *, ndipo Daniel ndi Maria adzakhala nkhope za Share Smiles ndi kampeni ya Lay.
Ubwenzi wophatikizana suli wosiyana ndi wamba: anyamata amapita ku makalasi ambuye pamodzi, ku skating rink, bowling, ku cafe, kuyendera, kungoyenda ndikugawana kumwetulira wina ndi mzake. Ngakhale mtunda si cholepheretsa - mutha kulankhulana ndi mnzanu pa intaneti. Komanso, omwe atenga nawo mbali pamapulogalamuwa kuchokera ku thumba la Best Friends amalandila chithandizo chofunikira ndikuthandizidwa pakutukuka kwawo komanso kupeza ntchito ndi chidziwitso chaukadaulo ndi luso la moyo wodziyimira pawokha.
Chifukwa cha thandizo la Lay, maziko a Best Friends azitha kukulitsa kukula ndi malo a pulogalamu yaubwenzi. Mpaka kumapeto kwa 2021, mndandanda wonse wa zosangalatsa ndi maphunziro udzachitika m'mizinda isanu ndi umodzi ya Russia - Moscow, Voronezh, Nizhny Novgorod, Kazan, Yekaterinburg ndi Novosibirsk, ndipo msasa wophatikizana udzakonzedwa kwa omwe atenga nawo mbali pa pulogalamu yaubwenzi kuchokera. mizinda iyi.
Pali anthu 200 miliyoni padziko lapansi (oposa 1 miliyoni ndi aku Russia) ndi kulemala kwachitukuko ndi aluntha, ndipo ali ndi zosowa zofanana ndi anthu opanda zilema: amafuna ndipo akhoza kukhala mabwenzi, koma nthawi zambiri amadzipatula okha. Kulankhulana komanso kucheza ndi anzawo opanda zilema ndi chimodzi mwazinthu zothandiza pakuyanjana kwa anthu omwe ali ndi NIDI. izo zimathandiza amakhala mamembala athunthu agulu ndikuwulula zomwe angathe.
"Pulogalamu yaubwenzi ndi imodzi mwamapulogalamu akuluakulu a maziko. Cholinga chake ndikukhazikitsa ubale wabwino pakati pa anthu omwe ali ndi zilema komanso opanda chitukuko; takhala tikugwiritsa ntchito pulogalamu yaubwenzi kwazaka zopitilira 10. Panthawiyi, zochitika za thumba, zomwe zikuchitika mkati mwa ndondomeko yaubwenzi, zasonkhanitsa ana oposa 500 ochokera ku NRII ndi oposa 1 odzipereka. Mpaka pano, tili ndi ma 500 awiriawiri abwenzi m'thumba, omwe nkhani zawo mungathe dziwani patsamba la maziko ndikuwonetsetsa kuti maubwenzi ophatikizika amakhala ofanana ndi anthawi zonse. ” - akuti Denis Roza, mkulu wa Best Friends Foundation. "Share Smiles With Lay's" ndi kampeni yofikira anthu yomwe cholinga chake ndi kupititsa patsogolo moyo wabwino popereka mwayi wofanana kwa madera. Mgwirizano ndi Best Friends Foundation ”ndi gawo lalikulu la chilengedwe. Kuphatikiza pa kuthandizira pulogalamu yaubwenzi ya maziko, timathandizira alimi akumaloko omwe akugwira nawo ntchito yopanga mbatata za tchipisi ta Lay. Chigawo chapakati cha kampeni ndi chitukuko cha unyolo wabwino, womwe umayamba kumapeto kwa July pa Instagram, ndi August 2 - VKontakte. Kuti mutenge nawo mbali pazabwino za VKontakte, mutha kugawana nkhani ndi chigoba cha AR komanso hashtag # SmileysLays pamasamba ochezera. Pankhani iliyonse yokhala ndi hashtag, tidzasamutsanso * 1 ruble ku thumba. Chigobacho chitha kusankhidwa m'kabukhu kapena kulandiridwa mu uthenga wochokera kwa Lay's potumiza mphatso yodziwika kwa mnzako wokhala ndi mphaka Peach, ngwazi yanthawi zonse pamasamba ochezera. Ndipo pa Instagram, tikhala ndi mpikisano, omwe omwe atenga nawo mbali amatha kutumiza chithunzi chokhala ndi ma Lay ndikumwetulira, kapena nkhani yokhala ndi chigoba chathu cha AR. Muyenera kuwonjezera hashtag # SmileysLays ku positi ndi nkhani. Tidzakhala tikupereka mphoto zabwino, kuphatikizapo mwayi wokhala pamodzi ndi ana kuchokera ku thumba lachiwonetsero cha kanema wa kanema wa Oktyabr pakatikati pa Moscow. Ndife okondwa kuitanira aliyense kuti akhale nawo pagulu la zabwino - ndipo mutha kuyamba ndikumwetulira. ” - Ekaterina Solovieva, woyang'anira mtundu wa Lay, ndemanga.