Alimi aku Russia adzapatsa PepsiCo nyengo ino ndi tchipisi cha 470 cha tchipisi cha mbatata, chomwe ndi 10% kuposa chaka chatha.
Mbatata za tchipisi ta Lay zimabzalidwa ndi oposa 50 ogwira nawo ntchito zaulimi m'maboma 15 - Astrakhan, Bryansk, Vladimir, Volgograd, Voronezh, Kursk, Lipetsk, Moscow, Penza, Rostov, Ryazan, Tambov ndi Tula, komanso madera a Stavropol ndi Krasnodar. Malo onse obzala anali pafupifupi mahekitala 17. Mbewuyo idzaperekedwa kuzomera ziwiri za PepsiCo - ku Azov (dera la Rostov) ndi Kashira (dera la Moscow). Yotsirizira ndi kampani yayikulu kwambiri yopsereza zakumwa PepsiCo padziko lapansi.
Zogulitsa zonse za Lay ku Russian Federation zimapangidwa kuchokera ku mbatata zomwe zimalimidwa ku Russia. PepsiCo Inc. (SPB: PEP) idayamba kugwira ntchito yosinthira tchipisi taku 2002, nthawi yomweyo ndikukhazikitsa mbewu ku Kashira. Dongosolo lazaulimi la PepsiCo lowonetsetsa kuti mbatata ikupanga magawo angapo - kuyambira kupita patsogolo kwa ogwira nawo ntchito zaulimi ndikuwapatsa mbewu zabwino kwambiri kuti achititse semina yophunzitsira kukhazikitsidwa kwa matekinoloje amakono azaulimi.
Kampaniyi pakadali pano ndi purosesa yayikulu kwambiri ku Russia (mu 2019 - matani opitilira 380). Mu 2019, PepsiCo yalengeza zakumanga kwa chomera chachitatu chopangira tchipisi - m'chigawo cha Novosibirsk. Nthawi yomweyo ndikumanga kwa kampaniyo, kampaniyo idzagwira ntchito yopanga ogulitsa mbatata ku Siberia kuti zitsimikizire kupezeka kwa zopangira kuchokera kwa alimi akumaloko.