Pazofunikira zomwe zimayikidwa pakukula ndi kuyika kwa mbatata lero, kuchuluka kwa ma tubers ang'onoang'ono omwe amafunidwa ndi ogula komanso ubwino wa dongosolo la mapangano aulimi owerenga magazini ya "Potato System" adauza Pavel Rozhkov, wamkulu wa dipatimenti yazaulimi yamakampani ogulitsa "Magnit".
- Kodi kampani yanu idakhala ndi vuto lililonse pakugula masamba ndi mbatata zomwe zatulutsidwa m'dziko muno zaka ziwiri zapitazi (kusowa kwazinthu zopanga, zovuta zabwino)?
"Magnit" ili ndi zovuta zamagetsi zodalirika zamasamba ndi zipatso, kuphatikiza mabizinesi ake omwe. Kuphatikiza apo, ndife amodzi mwamakampani akuluakulu kwambiri ku Russia okhala ndi magalimoto pafupifupi 4,5 zikwi. Izi zimatipatsa mwayi wopatsa ogula zinthu zatsopano chaka chonse ndikuchepetsa zovuta zamsika, nyengo ndi zovuta zina. Choncho, maukondewa akukhazikitsa ndondomeko yothandizira alimi. Kuyambira 2016, takhala tikupanga mgwirizano ndi olima ulimi pansi pa ndondomeko ya makontrakitala a nthawi yayitali, kapena, mwa kuyankhula kwina, mapangano aulimi. Cholinga chathu ndikukhazikitsa ndiwo zamasamba ndi zipatso mwachindunji, kupatula oyimira pakati, kuwongolera unyolo wonse kuchokera ku kasinthasintha wa mbewu kupita ku kutumiza, ndipo potero kupatsa ogula zinthu zabwino kwambiri pamitengo yotsika mtengo. Ndikufuna kuzindikira kuti tikufuna kukulitsa mitunduyi ndipo nthawi zonse timatseguka kuti tigwirizane ndi opanga atsopano.
Komabe, zaka ziwiri zapitazi (2020 ndi 2021) zakhala zovuta. Choyamba, malo a abwenzi a mgwirizano waulimi ndi wochuluka kwambiri, kuyambira ku mayiko a kumpoto kwa Caucasus ndi kutha ndi nkhani za zigawo za federal za Ural ndi Siberia (Tyumen, Kurgan ndi Novosibirsk). Motero, kugulako kunatengera nyengo m'madera angapo. Ku Stavropol, kumapeto kwa chilimwe chatha komanso kumayambiriro kwa autumn, kunali chilala, chomwe chinayambitsa kuwonongeka kwakukulu kwa makina panthawi yokolola ndi kukonzekera mbatata, vuto lofananalo linali m'chigawo cha Tambov. M'chigawo cha Dmitrovsky cha dera la Moscow, alimi adatha kukumana ndi masoka achilengedwe, kuyambira kusefukira kwa madzi, chilala ndi kutha ndi kuwombedwa ndi mphepo. Magawo onsewa adakhudza kwambiri mbatata. Komabe, pamapeto pake, tinakwanitsa kusunga mbatata zoweta zomwe zimafunikira pamashelefu.
Kuphatikiza apo, mu February-Marichi chaka chino, maunyolo aboma adakumana ndi zovuta zakukonzekera msanga "zotsalira" za anyezi wapakhomo kuchokera kwa opanga. Tinakakamizika "kulumikiza" katundu wochokera kunja mwamsanga kuti makasitomala athu asamve kusowa kwa zinthu.
Koma ambiri, sitiona mavuto aakulu ndi kotunga masamba tsopano.
- Kodi zofunikira pa intaneti pazamasamba ndi mbatata zomwe zimapangidwa ku Russia zasinthidwanso muzaka ziwiri zapitazi? Ndipo ngati ndi choncho, bwanji?
Gulu la "Zipatso ndi Zamasamba" pamaneti athu ndizomwe zimabweretsa anthu ambiri. Ponena za mbatata, imaphatikizidwa ndi kugula kwa TOP-10. Timafuna kwambiri masamba ndi zipatso. Nthawi yomweyo, nthawi zonse timayesetsa kuthandiza othandizana nawo kukonza bwino kupanga, kulongedza ndi kutumiza zinthu kuti ogula akhutire.
Zofunikira zonse zamalonda ndizowonekera komanso zimapezeka poyera. Sindidzalemba mndandanda wazinthu, chifukwa zidzatenga nthawi yambiri. Inde, timayesetsa kuyankha momwe zinthu zilili m'makampaniwa momwe tingathere, chifukwa nyengo yatsopano iliyonse ndi yeniyeni. Timagwira ntchito ndi opanga, kasamalidwe ka gulu lathu, dipatimenti yoyang'anira kasamalidwe kabwino komanso, ngati kuli kofunikira, sinthani mikhalidwe. Mwachitsanzo, ngati mdera lina nyengo yakhudza zokolola, ndiye kuti timakumana ndi theka ndikuchepetsa zofunikira popanda kukondera ogula.
- Kodi ndizotheka kunena kuti mtundu wamasamba aku Russia ndi mbatata zakhala zikukwera / kutsika m'zaka zaposachedwa?
Ubwino wa zinthu zomwe zili m'gulu la "Zipatso ndi ndiwo zamasamba" pamashelefu a maukonde athu zikuyenda bwino, ndipo izi ndi zotsatira za ntchito yogwirizana ya maukonde ndi opanga. M'masitolo omwe, kuyambira chaka chatha, tayambitsa pulojekiti ya "Quality Assistant", ntchito za wogwira ntchito wodzipereka zimaphatikizapo kuyang'anira tsiku ndi tsiku za malo ogulitsa ndi katundu kuti apatse alendo ntchito yabwino. Si chinsinsi kuti kugulitsa m'gulu la Zipatso ndi Masamba ndi chimodzi mwazizindikiro zazikulu zakukhulupirika kwa kasitomala. Mwa kupereka zinthu zabwino pamashelefu, titha kudalira kubwereza kobwerezabwereza kwa ogula kuzogulitsira zathu mkati mwa sabata. Tidasanthula kuti ngati mlendo ali wokhutira ndi izi, ndiye kuti, monga lamulo, amabwera kusitolo katatu pamlungu.
Pachifukwa ichi, ife, limodzi ndi anzathu, timachita zochitika pafupipafupi kuti tikonze mawonekedwe azinthu zomwe tapatsidwa.
Paulimi, kupambana ndi kupikisana kwa zinthu zopangidwa makamaka kumadalira kukhathamiritsa kwa njira, kukonza zomangamanga zopangira, kupititsa patsogolo chitukuko cha anthu ogwira ntchito komanso, zowonadi, mbewu zapamwamba kwambiri, chifukwa chake anzathu akusintha nthawi zonse m'malo awa, kuphatikiza kudzera zolipiriratu zapatsogolo, zoperekedwa ndi makontrakitala apachaka ndi netiweki yathu.
Kuti makasitomala athe kulumikizana bwino ndi iwo, mu 2019 kampani yathu idakhazikitsa mtundu wake wa "Magnet Freshness", pomwe malo opitilira 100 tsopano amapangidwa m'magulu a masamba ndi zipatso, ndipo kuyambira 2020 - mkaka ndi nyama. Osangokhala bizinesi yamaketani yomwe imagwira ntchito pansi pamtunduwu, komanso ntchito zodziwika bwino. Timagwira ntchito limodzi kuwongolera khalidwe, pali njira yoperekera katundu ndi zoyendera zathu kuti tikwaniritse madera akuluakulu mu geography yovuta. Mwambi wa mtundu uwu: "Kuyambira kumunda kupita kushelufu mwachangu"! Mwa njira, chizindikirocho chidadziwika kwambiri ndikulandila dipuloma ya "Breakthrough of the Year" ku Pivate Label Awards - chochitika chofunikira kwambiri pankhani yazachinsinsi.
Kuwonjezeka kwa mulingo wazabwino kumatsimikizidwanso ndikuti mu 2020 tidakulitsa kuchuluka kwa zinthu zogula kuchokera kwa opanga akumaloko ndi 5,4%, kuphatikiza mbatata. Ndikufuna kudziwa kuti zomwe tikufuna chaka chonse ndi ndiwo zamasamba ndi zipatso zomwe zimalimidwa ku Russia, koma mwatsoka, kuchuluka kwa zinthu pamsika wathu ndizochepa. Chimodzi mwa zifukwa zazikulu za izi ndi kusowa kwa chiwerengero chokwanira cha malo osungirako zamakono, zomwe zikutanthauza kuti iyi ndi malo abwino okulirapo kwa alimi. Mwachitsanzo, titha kusankha opanga maapulo m'maiko aku North Caucasus, makamaka ku Kabardino-Balkaria. M’zaka zaposachedwapa, liŵiro la kumanga mafiriji atsopano lakhala lolimbikitsa.
- Kodi zofunika pa tcheni pakulongedza katundu zikusintha? Kodi pali zoletsa zilizonse pakugwiritsa ntchito zinthu zosagwiritsa ntchito zachilengedwe (zosasinthika)?
Chaka chatha, Magnit adatengera Strategy for Sustainable Development mpaka 2025, yomwe idakhudza mbali zonse zamakampani. Chikalatacho chili ndi gawo losiyana la "Green procurement". Tsopano tikupitiliza kupanga zida zosankhira anthu othandizana nawo, kupanga mapulani olumikizana nawo pakupanga zinthu zachilengedwe komanso kugwiritsa ntchito zolembera. Kotero, m'masitolo akuluakulu, malo a mbatata mu thumba la mapepala amisiri adayambitsidwa, ndipo kuyambitsa kwa kaloti ndi anyezi mu thumba la mapepala amisiri akupangidwa.
Komanso mu 2020, malo opangira a Magnit adakwanitsa kuchepetsa kugwiritsidwa ntchito kwa zinthu zokhazokha ndi 9,5% pokonza magawo azolongedza zilizonse, ndipo m'masitolo tidagwiritsa ntchito matumba okhala ndi pulasitiki ya 30% yobwezerezedwanso.
- M'mene zinthu zilili pano, kodi kampani yanu ili ndi chidwi chogula mbatata zotsuka zazing'ono (premium level) kapena "zauve" zagulu la "economy"? Nthawi zambiri, kuchuluka kwa mbatata m'masitolo am'matcheni kwasintha bwanji zaka zaposachedwa? Kodi ikukula? Kodi nthawi zonse pakhale zinthu zingapo pashelefu (mwachitsanzo, mbatata zapakhomo ndi zochokera kunja, zofiira ndi zoyera, zophikira ndi zokazinga, zopakira ndi zambiri)?
Ngati zaka zitatu zapitazo mu "Magnet" wogula adawona mbatata yosasamba yokha pa alumali, tsopano assortment yakula kwambiri ndipo pali maudindo osiyanasiyana. Tikuwona kuyankha kwabwino kwamakasitomala ndikupitiliza kukulitsa gululo. M'masitolo, malingana ndi gulu (dera la mfundo, chiwerengero cha anthu okhalamo, zokonda makasitomala, etc.), mitundu yosiyanasiyana ya mbatata amaperekedwa: caliber yaing'ono kapena "mwana", lalikulu; osambitsidwa, osasamba; premium; ma CD osiyanasiyana.
Zoonadi, chofunika kwambiri ndi zinthu zazikulu za caliber, zomwe zimakhala zosavuta kukonzekera. Tidayesanso ndi gulu lolunjika la ogula, zomwe zidawonetsa kuti mbatata yaying'ono sizinthu zazikulu. Komabe, malowa amakwaniritsa zosowa zina ndipo amayimiridwa pa intaneti.
Kuphatikiza apo, tidasiyanitsa zoyikapo: kuphatikiza pa mbatata yochuluka (yolemera), pali zonyamula muukonde wa 2,5 kg, zinthu zamtengo wapatali zimadzazidwa ndi mauna a extrusion ndikuwonjezeredwa ndi tepi, zimasiyana mitundu (mwachitsanzo, zofiira - chifukwa). yokazinga, yoyera - yophika, yayikulu ndikuwotcha).
Timalabadira kwambiri gululi ndipo tidayambitsanso msonkhano wathu wazolongedza kutengera imodzi mwamalo athu ogawa.
- Tiuzeni zambiri zamakontrakitala aulimi. Kodi mumawona ubwino wotani kuchokera ku mgwirizano woterewu ndi opanga masamba ndi mbatata?
Monga ndanena kale, njira yogwirira ntchito molingana ndi dongosolo la mgwirizano waulimi mu kampani yathu idakondwerera chaka chake choyamba chaka chino, kwa nthawi yoyamba tidapereka izi kuti tigwirizane ndi alimi aku Russia mu 2016. Ndife okondwa kwambiri ndi ntchitoyi, nthawi iliyonse yatsopano kampaniyo ikuchulukirachulukira pakubweretsa zinthu zapakhomo ku netiweki.
Timagwira ntchito ndi ogulitsa 60, amatumiza masamba osiyanasiyana (mbatata, kabichi, kaloti, anyezi, beets) ndi zipatso (maapulo, mavwende - mavwende), m'malo ovuta - zinthu zopitilira 50. Mu 2020, pansi pa mgwirizano waulimi, kampaniyo idagula masamba ndi zipatso pafupifupi matani 300. Kulankhula makamaka za mbatata, ndi gawo lopanga voliyumu, lomwe limakhala pafupifupi 50% yazinthu.
Ubwino waukulu wa mgwirizano waulimi ndi, choyamba, kukhazikika ndi chidaliro m'tsogolo kwa opanga ndi maukonde, zomwe zimawonetsedwa pakugulitsa ndi kugulitsa zotsimikizika nyengo yonseyi. Chofunika kwambiri ndi khalidwe lokhazikika lazinthu zomwe zimaperekedwa, zomwe zimatheka kudzera muzitsulo, kulankhulana kosalekeza pakati pa oimira maukonde ndi ogwira ntchito kumalo opangira zinthu, kuyendera nthawi zonse kwa akatswiri agronomists kumabizinesi nthawi yonseyi - kuyambira nthawi yokonzekera. za kufesa ndi kutsiriza ndi kukolola ndi kusunga. Timalinganizanso ma surveyor (inshuwaransi) cheke pamalo omwe amapanga, zomwe zimachepetsa mwayi wobweza katunduyo, potero kuchepetsa mtengo womwe ungakhalepo kwa opanga zaulimi komanso maukonde.
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