Mmodzi mwa ma franchisees oyambilira a network, a Denis Deco adakhala eni ake a bizinesi, yomwe, malinga ndi kuyerekezera kwa akatswiri, imabweretsa 20% yazonse zopanga netiweki.
Kumapeto kwa chaka cha 2019, msika wama Russia wachakudya cham'mbuyo Kroshka-Kartoshka anali ndi mwini wake watsopano, izi zimachokera pazomwe zidalembetsedwa. Mu Disembala chaka chatha, a Denis Deco adalandira 50 peresenti ku LLC Crash ndi LLC Saturn, adachita nawo zodyera komanso adapereka chilolezo cha malonda a Kroshka-Kartoshka. Gawo lomwelo adasamutsidwira iye mu Novembala-Disembala m'mabungwe ena a XNUMX omwe akukhudzana ndi Kroshka-Potato: Kivin, Orion, Unifood, Galaxy ndi Dominion. Izi zisanachitike, mwini yekha wa makampani onse asanu ndi awiriwa anali Andrei Kononchuk, m'modzi mwa omwe adayambitsa Kroshka-Potato.
Kampani yoyang'anira mabungwe onse azamalamulo asanu ndi awiri ndi Era Potato LLC, yomwe, malinga ndi SPARK, magawo ndi crumb-potato.rf ndiwanya-potato.rf. Woyambitsa yekha wa "Potato Era", malinga ndi Unified State Register of Legal mabungwe, ndi Larisa Naumenko.
Kuchokera pagalimoto kupita ku khothi la chakudya
Chain "Mbatata Yaching'ono" yokhala ndi mbale yochokera ku mbatata yophika ndi zakudya zaku Russia idapezeka pamsika waku Russia mu 1998. Omwe adayambitsa Andrei Kononchuk ndi Vitaliy Naumenko adakumana mu 1990 ku Odessa. Bizinesi m'munda wazokongoletsa adayamba ndi mashopu mabasi awiri amsewu.
Ntchitoyi "idawombera" ku Moscow boma la chigawo cha Tverskoy litalola Kononchuk ndi Naumenko kuyika autobuffet patsogolo pa malo odyera oyamba a McDonald. “Tititsegula, panali mizere kwa ife nthawi ya XNUMX koloko m'mawa. Sitinadziwe choti tichite ndi ndalamazo, ”akukumbukira Kononchuk poyankhulana.
Iwo adayika ndalama pakupititsa patsogolo: munthawi yogulitsa mumsewu, Kroshka-Potato anali ndi pafupifupi 300 mfundo. Koma chakumapeto kwachiwiri kwa 2000s, ma network adakhudzidwa kwambiri ndi malingaliro a akuluakulu aku Moscow kuti athane ndi malonda osavomerezeka mumsewu - malinga ndi omwe adayambitsa, bizinesi idatsika.
Kenako malo odyera adayamba kutsegulidwa m'malo ogulitsira, ndipo pang'onopang'ono bizinesiyo idabwezeretsedwa, kuphatikiza mwa chilolezo, Kononchuk adati.
Koyamba kwa 2000s, kutsegulidwa kwa malo odyera komweko kunalipira chaka chimodzi kapena ziwiri, koma patapita nthawi, kutsegulidwa kwa malo ogulitsira kunakhala okwera mtengo kwambiri chifukwa cha kuchuluka kwa renti komanso mpikisano wowonjezereka, kotero "Little Potato" adayamba kukhazikika mwachangu, Kononchuk adavomereza . Woyambitsa malo odyera a Teremok Mikhail Goncharov adadandaulanso za kutsika kwa malonda ndikuwonjezera mpikisano mu 2017: "Zaka zinanso kapena ziwiri, ndipo ambiri atha kutseka." Goncharov adalumikiza kutayika kwa mfundo zina ndi mwayi kwa omwe amagulitsa zakudya zakunja mwachangu: malinga ndi iye, McDonald amalipira 5-6% yazotulutsa, ndipo malo ena ogulitsira akufuna kutenga 20-25% kuchokera ku Teremka.
Mu 2017, Kroshka-Potato anali ndi 270 mfundo ku Russia ndi mayiko a CIS, tsopano akuwonetsedwa patsamba la kampani. Koma pazaka ziwiri zapitazi, kuchuluka kwa malo ogulitsa kutsika kwatsika ndi pafupifupi 100 ndipo kumayambiriro kwa 2020 ndiopitilira 200, akutero Burmistrov wa INFOLine-Analytics.
Kuyambira Meyi Meyi 2019, Kroshka-Kartoshki anali ndi mfundo 223, akatswiri ku RBC Market Research adawonetsa mu lipoti lawo pamsika wa Russian Fast Food Market 2019. Poyerekeza: mtsogoleri wamsika molingana ndi kuchuluka kwa mfundozo anali maukonde a KFC okhala ndi malo 790.
Ripotilo likuwonetsa kuti ndalama za ku Kroshka-Mbatata mu 2018 zatsika ndi 1%, zomwe zenizeni sizipatsidwa. Cholinga chachikulu ndikuchepetsa kwa omvera omwe akutsata gawo lomwe Kroshka-Kartoshka amagwira ntchito komanso kuchepa kwa zosowa, woyang'anira malonda a network Sergei Lapada adawafotokozera akatswiri a RBC Market. Opezeka pa intaneti agwa kuyambira chaka cha 2012, ngakhale malo odyera a Kroshki-Kartoshki ali m'gulu la alendo 10 omwe amapezeka kwambiri mderalo: kuyambira Meyi 2019, 4,1% ya omwe anafufuzidwa m'mizinda yomwe ili ndi anthu opitilira 100 anthu zikwizikwi, kafukufukuyu akuti.
Panali nthawi yomwe "Mbatata Yaing'ono" inali kukwera, koma tsopano maukondewa adatha ndipo patatha zaka zisanu mpaka zisanu ndi ziwiri kumbuyo kwa msika, atero a Anton Krasulin, manejala wamkulu wa Zakudya zamtundu wa Vokker: lingaliro silisintha ku makonda a makasitomala, koma madontho amawoneka ngati achikale pamakhothi azakudya.
Ponseponse, msika wachakudya ku Russia mu 2019, malinga ndi RBC Market Market, unkayenera kuwonetsa kukula kwakukulu pazaka zisanu zapitazi - ndi 8,7%, mpaka ku ruble 700,1 biliyoni.
Source: RBC